The ROI Guy

JANUARY 25, 2011

Buyers, Fueled by the Internet, Firmly in Control With a wealth of information from vendors, analysts and peers, buyers are doing more research on-line. Alinean recognized by BtoB Magazine’s as one of To. New TCO Calculator: EMC SMB Virtual Solutions Advi. Provocation-Based Selling: Loosening the Status-Qu.

ROI 40

ROI Marketing Budget Work Management Budget Programs 40

The ROI Guy

DECEMBER 6, 2010

At the same time, B2B buyers are taking advantage of the wealth of information available via the Internet and social media to become more empowered, taking charge of the buying cycle. The influence of vendors as a trusted source of information lags dramatically, at only 8.1% Alinean recognized by BtoB Magazine’s as one of To.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

The ROI Guy

JANUARY 17, 2011

AT=pb&SP=EC&rID=44424232&rKey=435a40c76fd43920 For more information on Value Selling Tools: Demand-Generation (Marketing) Sales Enablement Posted by Tom Pisello at 12:19 PM Email This BlogThis! Alinean recognized by BtoB Magazine’s as one of To. New TCO Calculator: EMC SMB Virtual Solutions Advi.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

The ROI Guy

FEBRUARY 4, 2009

Share to Twitter Share to Facebook Share to Google Buzz Labels: Alinean , Gartner , Green IT , Information technology , IT , Kirwin , ROI , TCO 0comments: Post a Comment Newer Post Older Post Home Subscribe to: Post Comments (Atom) Search This Blog Loading. Alinean recognized by BtoB Magazine’s as one of To. Latest Research.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

The ROI Guy

JANUARY 10, 2011

Failure to provide this information means that buyers are left to understand on their own how your solutions might deliver on these goals, or leave it to the buyer to quantify what value the solutions provide. Alinean recognized by BtoB Magazine’s as one of To. New TCO Calculator: EMC SMB Virtual Solutions Advi.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Spending 40

The Effective Marketer

NOVEMBER 19, 2013

In the October edition of the BtoB Online Magazine, a series of companies were showcased in what they call the 2013 Content Marketing Awards. The video profiles a fiber-importer and retailer that hires local women in Nepal and India to recycle fabrics into yarn. Runner-Up : Verizon Wireless, Verizon B2B SMB Digital Lifecycle Series.

BtoB 100

BtoB B2B Marketing Content Marketing Microsite 100

The Effective Marketer

NOVEMBER 19, 2013

In the October edition of the BtoB Online Magazine, a series of companies were showcased in what they call the 2013 Content Marketing Awards. The video profiles a fiber-importer and retailer that hires local women in Nepal and India to recycle fabrics into yarn. Runner-Up : Verizon Wireless, Verizon B2B SMB Digital Lifecycle Series.

BtoB 100

BtoB B2B Marketing Content Marketing Microsite 100

The ROI Guy

NOVEMBER 4, 2010

With a wealth of information available at the click of a mouse, buyers are doing more of their own research and evaluations on-line relying less and less on vendor interaction to progress through the decision making cycle. However, many vendors would say that sales opportunities are not moving forward the way many would like.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

The ROI Guy

DECEMBER 14, 2005

IT solutions are indeed evolving from basic infrastructure, through business process optimization and information management. Alinean recognized by BtoB Magazine’s as one of To. New TCO Calculator: EMC SMB Virtual Solutions Advi. And clearly not all of the IT landscape has commoditized. Latest Research.

ROI 40

ROI Work Management Marketing Management Budget Programs 40

Webbiquity

SEPTEMBER 10, 2012

Not only leaders in their professional lives, nearly all these women use their social profiles to express their passions outside the workplace, which range from NASCAR, art, travel, billiards, wine and music to community service, politics and, of course, family. SMB and Distribution. Cindy Bates. Cindy_Bates. Susan Beebe. susanbeebe.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

SEPTEMBER 10, 2012

Not only leaders in their professional lives, nearly all these women use their social profiles to express their passions outside the workplace, which range from NASCAR, art, travel, billiards, wine and music to community service, politics and, of course, family. SMB and Distribution. Cindy Bates. Cindy_Bates. Susan Beebe. susanbeebe.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Convince & Convert

SEPTEMBER 21, 2010

Everything from supply chain management, product design, customer service, accounting and beyond can be informed through analysing the data collected through your social media strategy. There’s a lot of knee-jerk, half-truth information out there about social media and what it can do. link] Alasdair Munn Good post.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

The ROI Guy

JULY 22, 2010

Once information is entered online, the TCO Tool provides very detailed reports for alternative vendors, including TCO, post-tax cash flow, pay-back period, return on investment, internal rate of return and net present value. Alinean recognized by BtoB Magazine’s as one of To. New TCO Calculator: EMC SMB Virtual Solutions Advi.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

Single Grain

MARCH 25, 2020

The cliffhanger is one of the most effective headlines and you’ve probably seen it in popular fashion and lifestyle magazines. Here’s an example from Marketing School : To craft an effective cliffhanger, make sure that you just leave out one critical piece of information. Social profiles (e.g. Payment assurances (e.g.

Conversion Rate 126

Conversion Rate Conversion Landing Pages Work Management 126

Webbiquity

AUGUST 5, 2013

55% of this age group now have a profile on at least one social network. Furthermore–75% of social media users “object to major companies and platforms using their personal information for commercial purposes.” Organic search accounts for, on average, 41% of traffic to SMB b2b websites, but just 27% of leads.

Statistics 100

Statistics Social Media Social Marketing Paid Search Agency 100

Webbiquity

SEPTEMBER 8, 2010

While the use of social media sources by journalists is growing rapidly, the reliability of such information remains an issue, as “the survey also made it clear that reporters and editors are acutely aware of the need to verify information they get from social media.&#. 74% of twitterers have no kids at home. Facebook Statistics.

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100

The ROI Guy

SEPTEMBER 17, 2010

Todays buyers are challenged, suffering from Information Overload and Frugalnomics, and are changing buying cycles through Internet fueled decisions. More information on the study can be found at: [link] Posted by Tom Pisello at 7:34 AM Email This BlogThis! Alinean recognized by BtoB Magazine’s as one of To.

Marketing Budget 40

Marketing Budget ROI Budget Programs Work Management 40

The ROI Guy

SEPTEMBER 28, 2010

The good news is that todays buyer wants to be engaged, with 9 out of 10 actively relying on vendor provided information on their way to making a purchase decision. Unfortunately, most of todays buyers suffer from Information Overload as a result of current "carpet bombing" marketing strategies.

Enterprise Management 40

Enterprise Management Paper Work Management Marketing Budget 40

The ROI Guy

AUGUST 5, 2010

For more information on NPV, see: [link] The risk-adjusted ROI calculation is adjusted for risk by using the discount rate and net present value terms, and therefore is actually better to use than the more traditional ROI formula. Alinean recognized by BtoB Magazine’s as one of To. Latest Research. Let the Good Times Roll?

ROI 40

ROI Budget Programs Marketing Budget Work Management 40

The ROI Guy

SEPTEMBER 16, 2010

Transferring knowledge to sales representatives, and then helping these reps more effectively share this knowledge with customers and prospects is the mission of sales enablement, and it has become a vital best practice to overcome Information Overload, fight Frugalnomics and take control of Internet driven Buying Cycles. Latest Research.

Work Management 40

Work Management Marketing Management Marketing Budget ROI 40

The ROI Guy

SEPTEMBER 9, 2010

More information on the event can be found at: [link] Forresters blog announcing the event can be found at: [link] Posted by Tom Pisello at 7:28 AM Email This BlogThis! Alinean recognized by BtoB Magazine’s as one of To. New TCO Calculator: EMC SMB Virtual Solutions Advi. Provocation-Based Selling: Loosening the Status-Qu.

Forrester 40

Forrester Marketing Budget ROI Budget Programs 40

The ROI Guy

AUGUST 4, 2010

With buyers suffering from information overload, how can a marketer break through the clutter and connect? Alinean recognized by BtoB Magazine’s as one of To. New TCO Calculator: EMC SMB Virtual Solutions Advi. Here are the top six benefits: 1. Provocation-Based Selling: Loosening the Status-Qu. Latest Research.

Budget Programs 40

Budget Programs Work Management Marketing Management Marketing Automation Services 40