Act-On

APRIL 26, 2024

It’s the kind of company you’re going to aim for: the most likely size, industry, and location to benefit from (and buy) your product and services. The whole framework hinges on the relative importance of each piece of information or behavior. Which industries? Mock up some scenarios in your shared spreadsheet. What job titles?

Lead Ranking 130

Lead Ranking Lead Scoring Marketing Qualified Leads Ideal Customer Profiles 130

Act-On

APRIL 10, 2024

Explicit data is provided intentionally by your lead, such as company, location, industry, and job title. Implicit data is observed behavioral information, such as webpages visited, email engagement, content downloads, or form completions.

Lead Ranking 190

Lead Ranking Lead Scoring Marketing Qualified Leads Sales Qualified Leads 190

Act-On

DECEMBER 9, 2023

In other words, if a person is trying to find information about email marketing, how can you simplify that journey so they don’t have to find material on their own? You don’t necessarily need programs for every persona type and industry. Because it’s all about being helpful, right? And remember, less is more sometimes.

Open Rate 216

Open Rate Ideal Customer Profiles Marketing Automation Services Top of Funnel 216

Act-On

SEPTEMBER 25, 2023

And real-time alerts keep salespeople informed of how their leads are engaging with the website, emails, and content as their conversations progress. Make sure the right fields are available in your CRM to capture information from sales when this happens, and that the right workflows are set up in your MAP to re-engage those returned leads.

Marketing Automation Services 144

Marketing Automation Services Software Top of Funnel Process 144

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OCTOBER 4, 2023

Then segment audiences by company size, geo, or industry. Pinning reports to your marketing analytics platform is like placing essential information on a bulletin board for easy reference. It ensures that everyone has access to the information they need to make informed choices and drive the success of your marketing campaigns.

Marketing Automation Services 149

Marketing Automation Services Analytics Software Deliverability 149

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OCTOBER 2, 2023

Financial industry marketers face unique challenges: Balancing creativity with strict regulatory requirements. Navigating digital transformation in a slow-moving industry. Another possibility is enticing them to download a gated guide with more in-depth information or, at the very least, click through to another related blog post.

Marketing Automation Services 192

Marketing Automation Services Marketing Management Marketing Automation Service 192

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SEPTEMBER 25, 2023

Industry, size, revenue—these are all quantitative data points that can inform your ICP. Marketers can provide industry research while salespeople can share insights from their daily conversations with actual buyers. Startups or enterprise orgs? Or do you need the company name? What about company size?

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Marketing Qualified Leads Lead Scoring 130