Cintell

JULY 3, 2018

The reality is B2B buyers use a wide range of information sources to make a purchasing decision. Check out this list of the main information sources used by buyers along the purchasing journey: Customer reviews clock in as the second most popular information source, leading us to ask why.

Buy 172

Buy B2B Vendors Transparency 172

Cintell

APRIL 7, 2016

While clustering a customer database is a helpful starting place, high-performing organizations are seeing real business value from researching deeper information about their audience that covers more than demographic or firmographic details. Today, many companies are using their existing contact database to formulate personas.

Buyer Personas 100

Buyer Personas Paid Search Agency Planning Eloqua 100

Cintell

FEBRUARY 25, 2015

Ask an industry thought leader, and you will hear similar validation, “ personas are more important than ever ” and “ know your buyer first. ” This information can be found in your CRM, happening in real-time in your marketing automation system, understood anecdotally in your sales pit, or revealed in primary persona interviews. .

Buyer Personas 100

Buyer Personas Ideal Customer Profiles Demographics Marketing Automation Services 100

Cintell

DECEMBER 20, 2018

A key ingredient in this partnership is the Salutary Data business file, which contains over 50 million contacts spanning across all industries, company sizes, and function types and levels. All B2B data is not created equal.

High Quality Lead 107

High Quality Lead Marketing Automation Services Aggregators Curation 107

Cintell

APRIL 30, 2019

This has become a whole lot easier in the digital age with access to big data to inform us and provide guiding insights across a customer’s journey. A tremendous amount of data is available to analyze through social networking channels that can continually educate and inform you about your buyers. Finding the right place.

Ideal Customer Profiles 181

Ideal Customer Profiles Buyer Personas Social Networks Curation 181

Cintell

FEBRUARY 9, 2016

Both competitive and industry trend research is conducted at least quarterly. Personas are used for comprehensive database mapping using progressive profiling, demographic information and content signals. The full customer community is represented by persona for user, champion, economic, buyer and influencers.

Buyer Personas 100

Buyer Personas Paid Search Agency Demand Generation Agencies Optimization 100

Cintell

NOVEMBER 9, 2015

We also need to remember to gain information about our buyers from sources outside our own organization, as too often that information can be a skewed and may not provide a holisitic view of the buyer. Friends, family, peers, analysts, online sources industry experts or others.” Shocker – it is not always Google.

Ideal Customer Profiles 100

Ideal Customer Profiles Buyer Personas Peer-to-peer Public Relations 100