industrial-content-marketing-different-strokes-different-folks 
Industrial Marketing Today
MAY 21, 2014
Any industrial content marketing strategy that is based on “one size fits all” content is likely to fail. Sure, there are many common types of content assets used by manufacturers and industrial companies but how they [.] This is only a content summary. This is only a content summary.
Tiecas
AUGUST 1, 2023
When it comes to creating manufacturing content for engineers, it is crucial to understand their unique needs and challenges. Engineers are problem solvers by nature, and they seek content that provides practical solutions to their work-related issues. I cannot emphasize this point enough. I recently wrote a whole post on this topic.
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Contently
MAY 19, 2017
Last night, a close friend who works in content marketing DMed me on Twitter. Over last few days at the SiriusDecisions Summit, I’ve tweeted about marketing and content strategy like a deranged Directioner. Nancy and Jim have different data, and you have meetings to talk about data.”
Seismic
APRIL 5, 2019
Like art, there’s not one stroke to success in consulting. Teams and organizations can operate differently, and still be successful; however, as competition evolves, differentiation is paramount. Finding and building content is the No. 1 thing keeping folks at these top consulting firms from doing their jobs.
Martech
NOVEMBER 15, 2021
When I started as an industry analyst 20 years ago covering the web content and experience management (WCM) market, I marveled at the plethora and diversity of vendor start-ups. The market will consolidate, so you need to pick winners.” The market will consolidate, so you need to pick winners.”
Unbounce
JANUARY 26, 2021
Marketers, how do you solve a problem like Maria? And Visar Murati, marketing head-honcho at Moona —a sleep science ecomm company—put his hand up. Visar Murati, Marketing and Growth Manager, Moona. Visar Murati, Marketing and Growth Manager, Moona. (In We’re marketers after all, and we like our campaigns orderly.
Hinge Marketing
OCTOBER 3, 2019
These folks have “cracked the code” around digital marketing, leadership, growth, technology and so many other topics and are willing to share their insights and tips with an ever-growing audience. And still others are industry subject matter experts. . Two-thirds of our marketing is occurring without us. Some are CEOs.
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