Marketing Insider Group

MAY 5, 2010

I need to practice what I preach. I am an online and social media marketing strategist for a large B2B company in a highly competitive industry. Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty.

B2B Marketing 100

B2B Marketing Paid Search Agency Planning B2B 100

Marketing Insider Group

JULY 13, 2010

In this post I will review a whitepaper produced last month by Toolbox.com in conjunction with PJA Advertising + Marketing called “ Top 5 Trends in B2B Social Media Usage: What Every Marketer Should Know “ (registration required) on social media usage. You are most certainly not the only one.

Social Media 100

Social Media Peer-to-peer Social Marketing B2B Marketing 100

Marketing Insider Group

DECEMBER 14, 2010

But if you do, then you have not only proven the potential, you have also practiced how you will sell it to your organization. So as you finalize your marketing plans for 2011 , ask yourself if you have a solid business case. And at the end of the process, you may find you don’t have a strong business case.

Business 100

Business Peer-to-peer Web 2.0 Customer Satisfaction 100

MLT Creative

SEPTEMBER 30, 2011

October 6, AMA/AJC Digital Marketing Education Series Atlanta, GA: Explore how marketers are combining traditional and non-traditional research along with social media and word of mouth insights to better decide their media and marketing mix. October 10-13, Web 2.0 October 17-18, Sales & Marketing 2.0

B2B Marketing 40

B2B Marketing Advertising Agencies Web 2.0 Marketing Management 40

MLT Creative

SEPTEMBER 30, 2011

October 6, AMA/AJC Digital Marketing Education Series Atlanta, GA: Explore how marketers are combining traditional and non-traditional research along with social media and word of mouth insights to better decide their media and marketing mix. October 10-13, Web 2.0 October 17-18, Sales & Marketing 2.0

B2B Marketing 40

B2B Marketing Advertising Agencies Web 2.0 Marketing Management 40

Marketing Insider Group

JUNE 7, 2010

To empower attendees to learn practical ways to get their organizations on board. And yet it remains “forbidden&# at many places because of cultural, regulatory, organizational and operational barriers. Those are being worked through, but I wanted to have the panel focus on these issues to speed it up.

Social Media 100

Social Media Media B2B Budget Programs 100

Industrial Marketing Today

JULY 29, 2010

The majority of Chief Marketing Officers (CMOs) consider customer engagement as their top priority according to a recent study done by Forbes Insights and George P. The New Rules of Engagement: CMOs Rethink Their Marketing Mix is based on a survey of 314 marketing executives at companies with more than $500 million in annual revenue.

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

Marketing Insider Group

JULY 19, 2010

If we have an internal sales force that will make sure to follow all the “Best Practices” for the responder call, then clearly that is the most cost effective approach. Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty.

Work Management 100

Work Management Marketing Management Lead Scoring Lead Ranking 100

Marketing Insider Group

MAY 12, 2010

The Solution: Debra Murphy, President of Masterful Marketing recently posted this excellent overview and slides on Lead Generation: What Works Today. In order to provide a practical guide to generating real results, here are the B2B Marketing Insider 5 Steps to achieve Lead Generation ROI: Step 1: Set your objective.

Lead Generation 100

Lead Generation Sales Management Lead Ranking ROI 100

Marketing Insider Group

AUGUST 12, 2010

And I agree with you that there is tremendous upside potential with implementing best practices around nurture. What are your examples of this? Michael Brenner Aug 17 2010 Hi Kim, You make a great point. You can do both! Thanks for stopping by Michael Brenner Aug 17 2010 Hi Laura, Sometimes you have to sell the steak!

Work Management 100

Work Management Marketing Management Sales Qualified Leads Lead Ranking 100

Marketing Insider Group

NOVEMBER 18, 2010

So here is my list of B2B Marketing Insider predictions for 2011. Too many marketers and business executives still question the value of social media (mostly in private). Inbound marketing spend will grab more share of the marketing budget but will stay far from a majority in most B2B companies.

Paid Content 100

Paid Content B2B Marketing Paid Search Agency B2B 100

Marketing Insider Group

MAY 17, 2010

I have seen this in practice and it literally changed a company overnight. The best way to change behavior and impact the culture of an organization is through its system of rewards. Make employee satisfaction part of every managers objectives and a determining factor in their bonus payments and reviews.

Customer Satisfaction 100

Customer Satisfaction Loyalty B2B B2B Thought Leadership 100

Marketing Insider Group

MAY 17, 2010

I have seen this in practice and it literally changed a company overnight. The best way to change behavior and impact the culture of an organization is through its system of rewards. Make employee satisfaction part of every managers objectives and a determining factor in their bonus payments and reviews.

Customer Satisfaction 100

Customer Satisfaction Loyalty B2B Thought Leadership Paid Search Agency 100

LeadSloth

JANUARY 12, 2010

There are lots of interesting opinions, from practical to visionary, with consensus on some topics, and differences on others. Integration of Social Media, Inbound Marketing and Marketing Automation. Manager, Inbound Marketing, Marketo. Mike Volpe , VP of Inbound Marketing, Hubspot.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Like most questions in business, the answer is, “it depends,&# but I’d like to offer a couple practical ideas that might help you when this inevitably comes up at your company. Unskewing the Web: Curators as filters , October 11, 2010 Image by prettyflower via Flickr. This is my final post on the skewed Web. by Aaron Kim.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Marketing Insider Group

SEPTEMBER 30, 2010

In the end, your point about having a relationship with sales where you are sharing best practices shows that you are already being successful! Your friend simply has had too many experiences with the wrong kind of marketers. When we look at sales and marketing from an internal perspective we generally see two styles of marketing.

Sales Management 100

Sales Management Top of Funnel Planning Paid Search Agency 100

Marketing Insider Group

JUNE 4, 2010

The post states that “PR trumps marketing when it comes to controlling the social media budget and strategy”. Related Posts: The 7 Burning B2B Social Media Questions The Role of B2B Marketing A B2B Marketing Manifesto? Share your thoughts, post a comment. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples?

Social Media 100

Social Media Demand Generation Agencies Media PR 100