Industrial Marketing Today

SEPTEMBER 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers.

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

Hubspot

SEPTEMBER 26, 2013

Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing -- we''ve covered email marketing , website optimization , social media , and the list goes on. So we thought it was time to create a blog post that could serve as an inbound marketing glossary.

Inbound Marketing 28

Inbound Marketing Top of Funnel Sales Management Marketing Automation Services 28

Online Marketing Institute

JULY 31, 2009

For those needing more capabilities to help with sales enablement or account-based communication, I would add: 8) Sales/marketing portal or workspace — includes account spaces/threaded discussions, sales call/activity prep, libraries for marketing content, task lists. Just makes it easier to manage all the stuff.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Optinmonster

JANUARY 14, 2024

Key functionalities include automatically generating meta tags, sitemaps, and social media integration, which help enhance the website’s SEO. Key functionalities include real-time page analysis, which provides recommendations for optimizing content, meta descriptions, and image alt tags, as well as ensuring proper keyword usage.

Marketing Automation Services 98

Marketing Automation Services Enterprise Management Work Management Marketing Management 98

SendinBlue

JUNE 29, 2022

Effortless lead capture. Collecting leads’ contact information with online forms is the most common example of marketing automation. It enables you to create drip campaigns, send transactional emails and SMS messages, capture leads, store and segment audiences, and set up chatbots.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Hubspot

JANUARY 15, 2015

Here are a few examples of how you can leverage them on social: Share a link to a case study and tag the customer in the post. Get Inspired: Have you completed our Inbound Certification course yet? During our classes, we use case studies to show how inbound marketing is applied in real life. In Lead-Gen Content.

Case Studies 28

Case Studies Case Study Sales Management Studies 28

WebMarketCentral

DECEMBER 8, 2008

LEADSExplorer from Engago Technologies is a powerful service that helps marketers discover who's visiting their site, identify their interests, segment visitors based on company size and industry, track results through reporting, and integrate visitor data with backend CRM systems. Based in the U.K., and European countries.

OpenTracker 20

OpenTracker LeadGenesys LEADSExplorer ReadyContacts 20

Hubspot

NOVEMBER 11, 2020

A blog is a critical component of your inbound marketing strategy — it's the vehicle for driving traffic, generating leads, and establishing authority and trust. With all that content, traffic, and leads you're generating, are you aware that you're sitting on a gold mine of valuable data? It's a free tool.

Analytics 101

Analytics Click Rate Lead Scoring Lead Ranking 101

Optinmonster

JANUARY 14, 2024

Key functionalities include automatically generating meta tags, sitemaps, and social media integration, which help enhance the website’s SEO. Key functionalities include real-time page analysis, which provides recommendations for optimizing content, meta descriptions, and image alt tags, as well as ensuring proper keyword usage.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Albacross

APRIL 24, 2019

Outbound VS Inbound Marketing. There are two main marketing lead generation channels: Outbound marketing. Inbound marketing. By contrast, inbound marketing draws your customer into your funnel, and “earns” their attention. Advanced filtering & tagging. Unlimited users.

Lead Generation 101

Lead Generation Lead Ranking Sales Management Sales Qualified Leads 101

Vidyard

DECEMBER 4, 2020

A video landing page is a static webpage dedicated to a marketing campaign or offer that uses a video to convert visitors. Video landing pages, also known as lead capture pages, static pages, destination pages, and post-click pages, are a specific way of using video on your website. Slack’s Supporting Landing Page Video 5.3

Landing Pages 65

Landing Pages Video Marketing Marketing Automation Services Work Management 65

PureB2B

NOVEMBER 29, 2016

The reasons cited for this scenario include too much complexity, a prolonged implementation period, difficulty when learning how to use it, and a steep price tag. HubSpot’s widely used inbound marketing platform contains a full suite of integrated tools that include blogging, social media, SEO, and email marketing, among others.

Marketing Automation Services 67

Marketing Automation Services Resource Management Marketing Automation Digital Asset Management 67

PureB2B

NOVEMBER 29, 2016

The reasons cited for this scenario include too much complexity, a prolonged implementation period, difficulty when learning how to use it, and a steep price tag. HubSpot's widely used inbound marketing platform contains a full suite of integrated tools that include blogging, social media, SEO, and email marketing, among others.

Marketing Automation Services 62

Marketing Automation Services Resource Management Marketing Automation Digital Asset Management 62

Vidyard

JULY 31, 2020

A video landing page is a static webpage dedicated to a marketing campaign or offer that uses a video to convert visitors. Promo Videos : If you’re creating a lead capture page focused on a content-based offer, a promo video would work beautifully. ConvertKit’s Video Background Landing Page 5.2 Test Everything.

Landing Pages 171

Landing Pages Video Marketing Enterprise Management Work Management 171

Hubspot

FEBRUARY 17, 2012

Email marketing is a central part of your inbound marketing strategy, but it can be an intimidating tactic to tackle if you're a newbie. Heck, even seasoned email marketers are continually learning new terms (we learned some new ones for this post!)

Cost Per Thousand 28

Cost Per Thousand Email Marketing CPM Opt-out 28

Hubspot

MARCH 10, 2016

Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing. We've covered social media terms , content marketing terms , smarketing terms , email marketing terms , website optimization terms. heck, even marketing acronyms. 2) Analytics. 18) Content.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28

Hubspot

FEBRUARY 11, 2013

19) Tag your blog posts with no fewer than 26 tags each so you completely overwhelm your site visitors. Don't stick to just 1-3 helpful tags that allow your readers to easily explore and identify content about the various topics on your blog. And dynamic tags are just so cool! 65) Over-personalize your email marketing.

Paid Content 28

Paid Content Work Management Marketing Management Marketing Budget 28