Oktopost

NOVEMBER 22, 2023

Social media has revolutionized B2B marketing. Now an essential tool for all marketing efforts, it has changed how brands reach their customers, build awareness, and foster connections with their audiences. And businesses recognize the power of social media in driving tangible results.

Social Media 117

Social Media Trends Media B2B 117

Zoominfo

OCTOBER 3, 2022

You’ve probably seen questionable social media accounts trolling the comment section of your personal feed, or heard of scammers attempting to make a buck through fake Facebook or Instagram profiles. But recently, there’s been attention on a new frontier of fake social media accounts — business profiles on LinkedIn.

Ideal Customer Profiles 130

Ideal Customer Profiles Profiling Linkedin Zoominfo 130

Oktopost

MARCH 4, 2024

In this highly competitive and saturated market, SaaS companies must continuously meet their KPIs, drive customers down the B2B funnel, and ensure they stand out from their competition. This complexity makes marketing efforts even more crucial, as you must engage with your prospects throughout their customer journey.

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel B2B Marketing Marketing & Strategy 62

Prospectr

DECEMBER 10, 2018

Follow along as we outline the best ways to get your B2B outreach program to C-Level executives. Once this is established, take the step to create a customer profile that reflects the decision makers you’re trying to reach. Be sure to customize your marketing content and greet them by name.

Outreach 196

Outreach Ideal Customer Profiles B2B Case Studies 196

SalesIntel

APRIL 6, 2023

Most sales teams waste a lot of time and resources pursuing accounts that don’t fit their ideal customer profile (ICP). To overcome this challenge, you need to have a clear understanding of your ICP. Once you define your ICP, you can use account-based marketing (ABM) to target accounts that fit your ICP.

Ideal Customer Profiles 96

Ideal Customer Profiles Efficiency High Quality Lead Account Based Marketing 96

Anteriad

MAY 31, 2023

This alignment is crucial for creating a consistent experience for clients and maximizing the efficiency and cost-effectiveness of your strategy. Other roles will manage and close business deals with each client. These customers are the ones you’ll target with dedicated time and resources.

Account Based Marketing 88

Account Based Marketing Ideal Customer Profiles Tactics Planning 88

Sprout Social

DECEMBER 6, 2023

You’d be hard-pressed to find healthcare marketers that don’t understand the value of social media for healthcare , according to Jill Florence, Director of Enterprise Sales at Sprout Social. However, as Katherine Van Allen, Senior Solutions Engineer at Sprout, points out, the benefits of social outweigh the risks.

Social Media 104

Social Media Enterprise Management Work Management Marketing Management 104

Trade Press Services

JANUARY 15, 2024

With 77 percent of businesses using social media to reach their customers and more than 90 percent of users following at least one brand on social media, marketers cannot underestimate the importance of social media marketing. Instead, focus on hard-hitting expertise that solves client problems.

Social Media 75

Social Media B2B Thought Leadership Media B2B 75

Only B2B

AUGUST 21, 2023

These appointments are a crucial step in the B2B sales process, as they significantly enhance the chances of converting quality leads into customers. Identifying Ideal Customer Profiles (ICPs) The first step to securing high-value meetings is to define your ideal customer profiles (ICPs).

Sales Qualified Leads 62

Sales Qualified Leads Ideal Customer Profiles High Quality Lead Lead Scoring 62

DealSignal

FEBRUARY 22, 2024

The introduction of these new policies carries the potential to fundamentally alter your strategies for customer outreach, significantly impacting the visibility of your emails and advertisements. Once someone chooses to unsubscribe, promptly stop sending them outreach emails to avoid potential penalties.

Outreach 52

Outreach Ideal Customer Profiles Google CAN-SPAM 52

Martech

DECEMBER 14, 2023

As each day passes, customer acquisition costs rise while the likelihood of winning the deal diminishes. Identify your ideal customers precisely Developing a solid ideal customer profile (ICP) is your starting point for B2B marketing success. Questions to ask: Who would be your dream client?

Sales Cycle 79

Sales Cycle Ideal Customer Profiles B2B Sales Top of Funnel 79

Hubspot

AUGUST 3, 2020

If the difference between a hobby and a business is making sales to customers, then how do you make the transition? It’s one thing to have a theory around who you’d like to sell to but how do you actually find those initial customers to sell to? There’s a simple framework you can use to find customers.

Ideal Customer Profiles 96

Ideal Customer Profiles Work Management Marketing Management Paid Search Agency 96

Sharpspring

SEPTEMBER 16, 2022

Creating an effective email outreach strategy is something any business investing in digital marketing will have to face. Too many businesses give up on email outreach due to poor results from early attempts. Too many businesses give up on email outreach due to poor results from early attempts. Here are the steps to success.

Outreach 98

Outreach Effectiveness Marketing & Strategy CAN-SPAM 98

Rev

JULY 12, 2023

Yes, just one hour to follow up with leads and secure the best chance of speaking to key decision-makers and converting them into customers—at least, that’s what a study from the Harvard Business Review found. You have one hour. You see the issue? At Rev , we like to add a bit more rigor to this process by using exegraphic data.

Lead Ranking 78

Lead Ranking Marketing Qualified Leads Ideal Customer Profiles Sales Qualified Leads 78

DealSignal

APRIL 10, 2024

One of the most popular benefits of B2B intent data is generating intent topics (for content marketing plans), account lists, ideal customer profiles (ICPs), and buyer persona criteria. These functions are foundational to operationalizing intent data to generate demand and sales pipeline.

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Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

Lead Forensics

APRIL 16, 2024

This blog explores 10 ways AI and beyond can supercharge your sales game, from identifying high-potential leads to crafting personalized outreach and automating tasks. AI can unlock a goldmine of customer data, revealing valuable insights into your leads’ challenges, interests, and online behavior.

Ideal Customer Profiles 52

Ideal Customer Profiles Cross-Selling Budget Programs High Quality Lead 52

Markempa

AUGUST 19, 2021

Influencer Marketing Strategy: The 4 Influencer Outreach Steps – markempa. Research them, their companies, and their clients or customers – markempa. Step 2: Focus — Research them, their companies, and their clients or customers. Do they work with companies that fit your ideal customer profile?

Outreach 98

Outreach Ideal Customer Profiles Marketing & Strategy Marketing Strategy 98

Oktopost

DECEMBER 5, 2022

Backlinks are the backbone of SEO, but Google does not consider backlinks from social media websites as strong as other links. Nevertheless, your SEO efforts with social media are still valuable. What is the connection between SEO and social media? Social media in search. Social signals.

Social Media 115

Social Media SEO Lead Scoring Lead Ranking 115

Heinz Marketing

JULY 16, 2023

is an innovative sales automation platform, that leverages the power of artificial intelligence (AI) to streamline the process of identifying and engaging with potential customers. Personalized Campaigns: The platform does more than just provide you with leads; it also helps you craft effective, personalized outreach campaigns.

Ideal Customer Profiles 87

Ideal Customer Profiles Marketing AI Marketing Management Cold Calling 87

Webbiquity

AUGUST 1, 2023

To that end, here are nine recommendations for strategies and tactics to get the attention of both search engines and your prospective customers or website visitors. Share relevant and compelling content, and interact with social media users who engage with the posts. Fresh Content Google loves fresh content.

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Paid Content Aggregage Marketing Websites Paid Search Agency 243

Zoominfo

MARCH 4, 2021

Regardless of your organization’s size, increasing your customer base and brand awareness is essential for continuous success. Some of the easiest methods of lead generation include increasing traffic to your social media channels and website. Cold calling — or really any form of cold outreach.

Ideal Customer Profiles 100

Ideal Customer Profiles Lead Generation Lead Scoring Lead Ranking 100

SocialPilot

JANUARY 21, 2024

Influencer marketing is all about brands teaming up with individuals, known as influencers, who have a loyal following on social media platforms and other digital channels. They are experts in a particular niche and post content on social media revolving around the same niche, catering to a specific and engaged audience.

Social Media 95

Social Media Media Paid Search Agency Marketing Budget Creation 95

Oktopost

DECEMBER 4, 2023

With the strong presence of B2B buyers on LinkedIn, sales teams are now leveraging the platform to optimize their prospecting efforts, moving beyond solely using cold calling and traditional outreach methods. Spotlights feature The Spotlights feature helps you discover which prospects are more likely to engage with you based on your ICP.

Ideal Customer Profiles 69

Ideal Customer Profiles Linkedin Top of Funnel Lead Scoring 69

Oktopost

NOVEMBER 6, 2023

We have news for you–social media is no longer a useful tool restricted to marketers. Sales teams across the globe are now cashing in on its success with the advent of social selling. Social selling isn’t just another sales tactic gaining some momentum – it’s the future of B2B sales.

Ideal Customer Profiles 84

Ideal Customer Profiles Sales Management Top of Funnel High Quality Lead 84

SocialPilot

DECEMBER 6, 2023

Social media marketing has become an integral part of modern business strategy in the last decade. In 2022, social media ad spending hit the $230 billion mark and is expected to reach $300 billion in 2024. Social media marketing is thus a highly competitive domain. Where should you start?

Paid Content 61

Paid Content Social Media Social Marketing Marketing & Strategy 61

Zoominfo

SEPTEMBER 23, 2020

It’s a unique, product specific, customer focused go-to-market strategy. An effective strategy requires a team to dive deeper, using data insights to gain a deep and holistic understanding of your customers and the market at large. Refine Your Ideal Customer Profile. GTM motions can fail for a variety of reasons.

Marketing Analytics Tools 189

Marketing Analytics Tools Ideal Customer Profiles Zoominfo Marketing & Strategy 189

Binary Demand

JUNE 27, 2023

Specialized lead generation companies employ various strategies and technologies to help businesses identify and connect with potential customers, ultimately driving growth and increasing revenue. B2B lead generation refers to identifying, attracting, and converting potential business customers or leads for a company’s products or services.

Lead Generation 115

Lead Generation Sales Qualified Leads B2B Sales Ideal Customer Profiles 115

Rev

APRIL 19, 2023

While they are related, sales prospecting is a more focused and targeted process that involves finding potential customers who may be interested in your offer. Lead generation, on the other hand, is the process of finding potential customers who may not be actively looking for what you offer but are still a good fit for your business.

Ideal Customer Profiles 78

Ideal Customer Profiles Top of Funnel Cold Calling Examples 78

Oktopost

NOVEMBER 16, 2021

This is where sales outreach, a proactive way of discovering and following up with potential customers, increases conversions. From prospecting to the post-purchase process, a B2B organization must have a high-quality sales outreach plan. But sales outreach can be a time-consuming and arduous process.

Outreach 62

Outreach Top of Funnel Enterprise Management Tips 62

Rev

FEBRUARY 8, 2023

Companies can’t survive without customers. And every customer is a “converted” lead. Some may not fit your ideal customer profile and others may not be ready to buy. This blog post covers all you need to know about MQLs—from definitions to strategies for converting leads into paying customers.

Marketing Qualified Leads 78

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 78

Rev

MAY 10, 2023

These tactics will go from foundational strategies like creating account-specific content to more innovative tactics like leveraging social media channels like LinkedIn and Twitter. Account based marketing (aka ABM) is a B2B-focused marketing strategy that puts customer relationships at the center of its efforts.

Account Based Marketing 78

Account Based Marketing Ideal Customer Profiles ABM Tactics 78

Only B2B

AUGUST 21, 2023

Web scraping tools extract relevant information from websites, directories, and social media platforms. CRM integration ensures that the gathered leads seamlessly integrate into the company’s customer relationship management system. Lead generation software and platforms help in organizing and managing the collected data.

Marketing Automation Services 62

Marketing Automation Services Ideal Customer Profiles Lead Ranking Lead Generation 62

Rev

AUGUST 2, 2023

That’s why we’ve compiled this ultimate guide to sales prospecting, providing actionable steps and advice so you can start growing your customer base and driving sales. It involves researching potential customers and finding qualified leads that could become paying customers.

Sales Management 78

Sales Management Ideal Customer Profiles Template Top of Funnel 78

Zoominfo

MAY 21, 2020

But to crush cold email outreach, you have to do it right. Effective cold email outreach means to find something your prospect values—and something you have in common. Even our customers—armed with direct-dial phone numbers—can struggle to connect. Opportunity data helps inform the timing of sales outreach.

Outreach 264

Outreach Examples Zoominfo Account Based Marketing 264

The ABM Agency

APRIL 21, 2023

We’ll start by discussing the importance of understanding your buyer personas and defining your ideal customer profile. Collaborate with Sales & Customer Success Teams Define Your Ideal Customer Profile A. Research Existing Customers & Prospects C. Social media?

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles Marketing Strategy Marketing & Strategy 52

Oktopost

DECEMBER 13, 2020

With social media being the third largest engagement channel, just after email and website , this means that both sales and marketing leaders need to help one another find the next lever to enhance lead generation and social selling capabilities. The Importance of Social Engagement Insight.

Social Media 87

Social Media Ideal Customer Profiles Top of Funnel High Quality Lead 87

SalesIntel

APRIL 19, 2024

This can lead to wasted efforts and exhaust the supply of potential customers who match your ideal customer profile (ICP). But if the contact data for these accounts is also missing or of poor quality, you’ll reach out to prospects who aren’t ideal matches.

Marketing Automation Services 40

Marketing Automation Services Budget Programs Ideal Customer Profiles Lead Scoring 40