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Struggling through the 5 stages of martech? Let’s learn together

chiefmartech

These stages were originally slides in the opening keynote at MarTech San Francisco back in May, when we unveiled the 2017 marketing technology landscape. I figured a little comic relief was in order as we contemplated life in a world of 5,000+ marketing technology vendors. It’s just the reality of modern marketing.

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1 Billion Facebook Users in 2012? Not So Fast

Biznology

A report has been released by interactive agency icrossing. We reported on it over at Marketing Pilgrim. If all goes as planned, according to the “research” from iCrossing, Facebook should hit the one billion mark in August of 2012. The beginning of the end of the free market as we know it. Too cynical?

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CMO Challenges in Driving Data into Insights

Buzz Marketing for Technology

A good friend and former colleague of mine Dan Neely, CEO of Networked Insights reminded me recently that there will be more data created in this year than in the previous 5000 years combined! But for most B2B marketers like myself – we tend to optimize by the channel of data that we have.

iCrossing 100
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CMO Challenges in Driving Data into Insights

Buzz Marketing for Technology

A good friend and former colleague of mine Dan Neely, CEO of Networked Insights reminded me recently that there will be more data created in this year than in the previous 5000 years combined! But for most B2B marketers like myself – we tend to optimize by the channel of data that we have.

iCrossing 100
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How to make real friends (and pimp your Klout) with Flipboard

Biznology

When you install it, go immediately to the red ribbon with the magnifying glass on it and login and link up all of your social networking credentials and Flipboard will automagically generate a personalised newspaper for you to peruse. This is especially important for us social media experts, social media gurus, and social media marketers.

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Best of 2008: Social Media Optimization, Part 2

WebMarketCentral

Discover these answers and others here in more of the best posts from the past year on social media marketing and PR. Top 10 Business Applications for Facebook by Duct Tape Marketing Of the 1,000+ Facebook apps built thus far, only a very small number—perhaps a couple of dozen or so—have value for B2B marketers and PR pros.

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Check out the amazing speakers who will be at MarTech Boston

chiefmartech

If you want to understand the real truth of how to lead at the intersection of marketing, technology, and management, this will be a two-day conference you won’t want to miss. Let’s start with the keynotes: David Edelman , CMO of Aetna, on B2C marketing and digital transformation. Anuj Agrawal , CMO of Earth Networks.