Biznology

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2019 Video Trends Watch

Biznology

There are no B2B spots on this list of the best six-second ads from HubSpot. Using Video to Scale Corporate Training. From marketing, advertising and sales to corporate training, video will continue to grow as an important tool in 2019. . But how about crafting six-second stories around specific competitive advantages?

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7 steps to a better B2B landing page

Biznology

Hubspot offers some excellent tips in this area. And if you’d like to discuss this and other best practices in B2B Digital Marketing , Mike Moran and I are offering a bang-up training program for companies who want to fine tune their digital marketing program. Do it, don’t duck it. Follow landing page design best practices.

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21 stats show CMOs leap before they look at ROI

Biznology

source: HubSpot ). I know from the ROI modelling I do with CMOs; teaching Measurement and ROI curriculum at Rutgers CMD as part of their MBA faculty and conducting workshops through the new On-Site Search Marketing Training with my Biznology colleagues, Mike Moran and Tim Peter, available as part of Biznology Jumpstart Workshops.

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6 assumptions push marketing gets wrong

Biznology

That’s what they were trained to do. Hubspot studies show that more people trust corporate information sources now than they did, say, in the age of black-hat SEO. .” I am not that cynical. But there is a grain of truth in what the presenter had to say. Marketers use hype and spin to sell their products.

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Is the CMO becoming the Chief Collaboration Officer?

Biznology

Studies show that 71% of people are more likely to purchase based on social media referrals (Source: Hubspot). They were very aware of the problem and asked for our help in creating some demo videos for training. This is a marketing problem, because it can have a negative impact on your brand and hurt your business.

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Push versus Pull Marketing: In B2B, You Need Both

Biznology

Hubspot promotes it. With Biznology collaborator Mike Moran, we have a unique offering for companies with on-site training called JumpStart Workshops ; one is specifically designed to improve your B2B Digital Marketing at your company. Outbound is bad,” she said. Well, I guess her feeling is understandable. Marketo promotes it.

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15 experts define Agile Marketing

Biznology

– Mike Volpe, Hubspot. It also allows us to train and work with staff within our Customers, to ensure that they understand what their Brand stands for and the part that they play in supporting the Brand and growing the Business. . – Marc Strohleim, Outsell, Inc. Gary Katz, Marketing Operations Partners.