B2B Marketing Traction

APRIL 5, 2013

Social media is not a place to express anger or admonish people publicly. A recent incident at a technology conference provided a good reminder why you should never use social media for a rant. So, if you find yourself wanting to rant on social media, take a moment to consider the results.

Social Media 100

Social Media Media Wikipedia Conference 100

B2B Marketing Traction

JANUARY 23, 2013

When you implement social media marketing, you should track the results you get. According to HubSpot that means it’s ten times as hard to move from a 3 to a 4 as it is to move from a 2 to a 3.). Need help setting up and tracking social media for your business? Start with the basics as described below.

Social Media 100

Social Media Media Stats Youtube 100

B2B Marketing Traction

AUGUST 19, 2011

As a B2B Marketing Consultant, I am often asked how many messages a business should post on their social media accounts. Yesterday I was reviewing Hubspot information and saw that they recommend no more than two or three updates on Facebook each week. Not reaching your social media marketing goals?

Social Media 100

Social Media Media Gartner Planning 100

B2B Marketing Traction

JANUARY 10, 2012

When it comes to blog posts that you share with your connections on social media, the post headline is even more important. 5 Tools to Battle Social Media Content Overload. .” Instead of “Why Hire Us?” ” a headline could say “Why Choose ABC Printing?”

Social Media 100

Social Media Hubspot Landing Pages Keywords 100

B2B Marketing Traction

OCTOBER 2, 2015

New social media platforms keep emerging ( by the way, have you added Google+, Pinterest and Instagram to your B2B marketing plan? Using quality visuals with your social media messages increases engagement. Social media marketing means there are lots of balls in the air. They work! ).

Planning 100

Planning Marketing Plans B2B Marketing Work Management 100

B2B Marketing Traction

FEBRUARY 14, 2013

It turns out other marketers had this topic ready for Valentine’s Day, and no one did it better than Hubspot. You see, in the rush to get on social media and connect, many marketers are behaving badly. Instead of sending valuable, helpful content, they are spamming their customers and prospects.

Inbound Marketing 100

Inbound Marketing CAN-SPAM Sample Hubspot 100

B2B Marketing Traction

NOVEMBER 25, 2013

When I got my Inbound Marketing Certified Professional designation from Hubspot’s Inbound Marketing University, I was very taken with an algorithm proposed by Jeanne Hopkins, now the Sr. But there is more to measurement than the technical hits and traffic measurements. There is a qualitative approach as well.

Conversion 100

Conversion B2B Marketing Marketing Analytics Tools Lead Scoring 100