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How to Use Wistia: A Step-by-Step Guide

Hubspot

In case you or your boss need some convincing, here are four of the biggest reasons why a video strategy is now a necessity for every company. 1) Video allows you to create an emotional connection with your audience. At Wistia, we like to capitalize on this idea by including videos on our landing pages for upcoming webinars.

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Top 5 Inbound Marketing Articles to Start the Week: Google vs. Bing

Hubspot

Tips for Making a Screencast for Your Startup Author: Audrey Watters of ReadWriteWeb. Screencasts are a great type of online video to showcase and explain how a new product or feature works, but how do you create one? Marketing Takeaway: Screencasts can be a great instructional tool for your company's products or services.

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12 Solutions to Ecommerce Sites' Biggest Marketing Challenges

Hubspot

Last Tuesday, we hosted a live Website Optimization webinar for Ecommerce websites. We received several great questions, but unfortunately we were not able to answer every one during the webinar. Are screencasts (video or audio) on the site really effective in engaging potential customers? Connect with HubSpot :

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How to Create YouTube Videos that Generate Views & Subscribers

Webbiquity

Keep them short: You don’t need to create long videos on YouTube, as those that are around two minutes in length get the most engagement as found by Hubspot. To quickly add subtitles, you can use a tool such as Screencast-O-Matic. Here are some tips for creating better YouTube videos. So, create short videos.

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12 Best Screen Recorders to Use for Collaboration

Hubspot

During my HubSpot on-boarding, marketing new hires had to watch recorded product demonstrations to learn the platform. Camtasia is a screen recording option for Mac and Windows users that are looking to create professional-looking videos such as webinars, explainer videos, or knowledge base videos. Screencast-O-Matic.

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Jack of All Trades or Master of One? A Teamlancing Guide to Helping Freelancers Succeed

ClearVoice

Do recommend they start using HubSpot or Act-On, marketing automation solutions for small to medium-sized enterprises. If your teamlance firm specializes in event marketing, such as webinars , virtual events, or workshops, then it’s important to have some great webinar tools in your tech stack. For medium-sized firms.

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Can you DIY? How and When to Update Old Video Content

Vidyard

Webinars: If your webinars are posted chronologically, like most, no one’s watching your 60-minute webinar from 2013. Here’s a brief list to get you started when you’re freshening things up: Statistics or research. Screencasts or product shots. The editor’s note below is what Hubspot typically uses, as an example.