Paul Gillin

AUGUST 20, 2013

Outside of prospecting with LinkedIn, few sales pros are willing to make the investment of time to learn and use tools that promise a payoff months or years down the road. Telling them that social media prospecting will pay off in a year or two doesn’t interest them. They’ve got a quarterly quota to meet.

Social Media 50

Social Media Training Media Opinions 50

Paul Gillin

OCTOBER 5, 2011

Fooling me doesn’t make me a prospect; it makes me mad. HubSpot reports – The maker of “inbound marketing” software regularly sends alerts about new white papers, tip sheets and e-books that highlight best practices in social marketing. I unsubscribe from any e-mails that don’t offer clear value to me.

Direct Marketing 50

Direct Marketing BtoB Word of Mouth Conference 50

Paul Gillin

JUNE 9, 2011

Be sure to ask any prospective writer for samples of his or her work in your field of expertise. Among the brands I know that do so are IBM, HubSpot, Eloqua, JetBlue, Cree Lighting and Sybase. If you’re more of a risk taker, sites like e-lance , Guru.com , Freelancer.com and iFreelance are places to fish for talent.

BtoB 50

BtoB Burn Rate Blogger Sample 50