Paul Gillin

AUGUST 20, 2013

How good is a competitor’s product? B2B marketing Social Media Tips HubSpot Jeff Hoffman linkedin sales Twitter' Anything that ticks off the prospect can sabotage the sales, so salespeople are trained never to express strong opinions, especially negative ones. Why Sales Is Going Inbound: Introducing Signals.

Social Media 50

Social Media Training Media Opinions 50

Paul Gillin

OCTOBER 5, 2011

HubSpot reports – The maker of “inbound marketing” software regularly sends alerts about new white papers, tip sheets and e-books that highlight best practices in social marketing. Gizmo’s Freeware – Why pay for commercial software when products of equal or greater value are available for free?

Direct Marketing 50

Direct Marketing BtoB Word of Mouth Conference 50

Paul Gillin

JUNE 9, 2011

Journalists are quick learners by nature and their time to productivity is short. Among the brands I know that do so are IBM, HubSpot, Eloqua, JetBlue, Cree Lighting and Sybase. Cree Lighting blogger and former newspaper reporter Ginny Skalski. If you can afford to hire a full-timer, I highly recommend it. I’m sure there are many more.

BtoB 50

BtoB Burn Rate Blogger Sample 50