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B2B Marketing Traction

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B2B Marketing: How to Measure Online Conversions

B2B Marketing Traction

How do you measure your online marketing performance? How do you know if you need improvement, and how to improve your online marketing? There are many analytic applications that you can use to track the technical details of your online presence. Are you converting online prospects to leads?

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What Do Rick Santorum and Lady Gaga Have to Do with Headlines?

B2B Marketing Traction

When it comes to your B2B online marketing, make no mistake. Bad Online Headline Examples. ” Again, Popshared.com’s list of popular Hubspot headlines shared this week on social media include: How a 9-Year Old Successfully Newsjacked the GOP Primary. They make a difference in whether or not you are found online.

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How to Love Your Customers with Inbound Marketing

B2B Marketing Traction

It means that instead of pushing solutions on your prospects and customers, you put valuable information online and attract qualified prospects. It turns out other marketers had this topic ready for Valentine’s Day, and no one did it better than Hubspot. Don’t spam them. I captured key points of the video below.).

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Why Your Rant is Not Right for Social Media

B2B Marketing Traction

The tweet sparked a firestorm online, including hate messages to the woman. I thought Mike Volpe made some good comments on this event in a recent Hubspot Weekly Marketing Update , available as a podcast or online as a video. She took a picture of the men and tweeted it to the conference organizers asking them to do something.

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You Paid for More Traffic to Your Website – Now What?

B2B Marketing Traction

If you’re a business owner, chances are you’ve spent a lot on online marketing. Then they either leave (called a “bounce” in online marketing speak), or they may do something. You invested in a great corporate website. You got traffic, but did you get results? How do you get them to do something?

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5 Things You Need to Run Effective Marketing Meetings

B2B Marketing Traction

You need to keep it interesting – according to Hubspot’s blog post, How to Run Marketing Meetings that Don’t Suck , by Cory Eridon, you should include educational elements. These include performance of email, Pay Per Click, SEO, website visitor engagement, as well as Return on Marketing Investment.

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Should You Have Multiple Top Level Domains for a B2B Web Presence?

B2B Marketing Traction

Many of the business owners were savvy about search engine optimization, having worked on getting found online over the years. Do you need help with export marketing or your online presence, so you can get found internationally? We are business marketing experts with both traditional and online marketing experience.

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