DiscoverOrg
FEBRUARY 21, 2019
This means creating a vision and a plan, setting goals, building relationships, understanding your product, and implementing analytics so your marketing strategy is data-driven. Read it: So It’s Your First Day as the Chief Marketing Officer… Identify what isn’t working and make changes. Align sales and marketing with SLAs.
DiscoverOrg
SEPTEMBER 4, 2018
Hubspot details this sales closing technique with a few questions: Ask your prospect: “Think of a scale of 1 – 10, where 1 is ‘I would NEVER buy from you’ and 10 is ‘I wish you sold more so I could KEEP buying from you!' “The The key to this question is to get the prospect to tell you why they want to buy.
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DiscoverOrg
APRIL 11, 2019
Whether it’s cloud-based products evolving to new needs and new markets, salespeople adapting to new sales technologies, or products so cutting-edge that you can barely describe them – don’t get comfortable. Yes, the author has actually built a $100 million business himself – a little company called Hubspot.
DiscoverOrg
JUNE 9, 2017
There’s something lurking out there, in the corners of the email marketing world, that scares a lot of people: the Spam Trap. Campaign Monitor agrees that even good email marketers can get caught. To make sure you never hit a spam trap, Hubspot suggests only sending to opt-in contacts and to avoid purchasing data from a data provider.
DiscoverOrg
SEPTEMBER 4, 2018
Hubspot details this sales closing technique with a few questions: Question 1: A scale of 1 – 10. Hubspot goes on to note that you’re looking for more than one answer; after their first reason, ask them for more. The key to this question is to get the prospect to tell you why they want to buy. Spend some time here.
DiscoverOrg
JANUARY 29, 2019
In B2B sales and marketing, a company’s installed technologies – their tech stack – includes: Software products. Marketing automation tools, and more. Chief Martech’s popular annual Martech Landscape included 6829 different technologies in 2018 – for marketing alone. Web servers. Programming languages.
DiscoverOrg
MAY 23, 2018
We hear a lot about sales and marketing alignment: How important it is for B2B, and how so few of us are doing it right. SALES: Marketing leads are crap. MARKETING: Sales is lazy. MARKETING: Maybe if you actually followed up the same day. Hyper-focus on marketing-qualified leads. Rolls eyes.] Tag-team at events.
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