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Fire Up Demand Gen and Sales: Best Practices for SaaS Landing Pages 2024

FunnelEnvy

For inspiration, HubSpot offers many examples of best practices for landing pages. Offer valuable, downloadable content like e-books, white papers, or webinars in exchange for email addresses. Based on user actions and preferences, suggest relevant tutorials, knowledge base articles, or contextual help menus to guide them further.

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The Content Cyborg: How to Use AI Writing Tools in Content Marketing

Animalz blog

The AI Curator Or take the idea of becoming an “AI curator”: use generative AI for first drafts or simple utilitarian content like knowledge base articles or basic listicles. In some instances, the effort of using generative AI really does outweigh the reward — we’d be better served by just putting pen to paper, as it were.

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10 Best B2B Marketing blogs for Entrepreneurs

Valasys

B2B marketing is a monolithic & ever-transcending field & thriving in a knowledge-based economy takes a lot of effort – particularly in terms of delivering the value with the help of content. HubSpot Blog: HubSpot was founded in the year 2006 & is amongst the best B2B marketing blogs for entrepreneurs to follow.

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Cut Your Lead Forms in Half (and Double Conversions) with Interactive Content

SnapApp

Dan Zarella analyzed 40,000 of HubSpot ’s client landing pages to tease out the ideal lead form length. Image Credit: Hubspot. Interactive white papers, quizzes, and assessments can do both — and without dramatically affecting your cost per lead. Here’s why short lead forms do the trick: Long lead forms cause high bounce rates.

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Turning Web Site Visitors into Paying Customers

Online Marketing Institute

Ramos also notes that competition with other startups in the field is fierce withother start-ups, including Zoominfo , Leadlander , and Hubspot , is fierce. But Longo says that Demandbase does a better job of integrating relevant data. ERP Internet Cust.

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The Ultimate List of Resources for B2B Marketers

Valasys

In a knowledge-based & experience-driven economy, marketers need to scrutinize the B2B marketing examples making a difference in the marketplace & learn from competitive benchmarking. HubSpot: The HubSpot blog makes it easy on the ultimate list of Resources for B2B Marketers.

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The 12 Best Event Check-In Software [2023]

SpotMe Blog

Instead of long queues and wasteful paper sign-in sheets, attendees can quickly check in via self-service kiosks, tablets, or their own devices using a QR code. Without it, you’re stuck manually checking people in one-by-one and juggling messy paper sign-in sheets. With event check-in software, attendees can check themselves in.