Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Navigate the Channel

DECEMBER 1, 2023

By leveraging predictive analytics, you can make informed decisions, optimize your marketing strategies and enhance your customers’ experiences. Marketers can tap into this wealth of information to gain insights into customer behavior. Predictive analytics leverages AI to forecast future trends and customer behavior.

Marketing AI 65

Marketing AI Lead Ranking Analytics Work Management 65

Contently

APRIL 6, 2023

By understanding the needs, wants, and behaviors of your ideal customers, you can tailor your messaging and campaigns to better resonate with them. A buyer persona is a detailed profile of a company’s ideal customer. Sometimes, knowing your customers can enact social change as well as increase brand affinity.

Buyer Personas 203

Buyer Personas Template Psychographics Customer Surveys 203

SmartBug Media

APRIL 6, 2023

A buyer persona is a semi-fictional representation of a business's ideal customer. The purpose of creating buyer personas is to help businesses understand their customers better, tailor their marketing efforts to their specific needs and preferences, and improve customer acquisition and retention.

Buyer Personas 98

Buyer Personas Planning Psychographics Paid Search Agency 98

Optinmonster

DECEMBER 28, 2023

According to HubSpot’s findings, 28% of consumers subscribe to a brand’s email list to receive promotional messages. 68% of customers say that they follow brands on social media to stay informed about new products. To be fair, your potential customers might use these channels very differently. 20-29: 31.8% 30-39: 21.9%

Social Media 110

Social Media Email Marketing Social Marketing Marketing Budget 110

Business Brainz

JULY 19, 2021

One of the best ways to dive deep into your prospective customers is by building a buyer persona insight. Buyer Persona is a research-backed profile summary of an ideal buyer, based on data and insight. Hubspot Academy. A study by Gartner revealed 80% of the average B2B buyer journey took place online in 2020.

Buyer Personas 52

Buyer Personas Ideal Customer Profiles Account Based Marketing ABM 52

PureB2B

MAY 30, 2022

Whether you’re seeking to improve your company’s account targeting and sales intelligence, or simply trying to better understand best practices around customer acquisition, we hope that this article helps you understand why you should be using technographic data. What Are Technographics? Why You Should Care About Technographics?

Ideal Customer Profiles 62

Ideal Customer Profiles Marketing Automation Services Marketing AI Account Based Marketing 62

FunnelEnvy

SEPTEMBER 18, 2023

Over the years, marketers built on that idea to develop buyer personas – profiles of fictional people that embody several ideal client characteristics. Creating buyer personas is a subjective and analytical process based on data and actual customers or prospects. Buying Behavior: Is this a B2B or B2C customer?

Buyer Personas 67

Buyer Personas Marketing AI Account Based Marketing B2B 67

ClearVoice

MAY 29, 2023

They’re based on real-life customers. They are semi-fictional, generalized representations of a company’s ideal customers. These characters are created based on research, data, and insights from actual customers. In 2017, researchers launched AI-powered tools to automatically turn customer data into personas.

Work Management 52

Work Management Marketing Management Buyer Personas Marketing Analytics Tools 52

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Account Based Marketing 52

Unbound B2B

JANUARY 10, 2023

Around 19% of the HubSpot survey respondents stated that lead and traffic generation is the biggest hurdle in 2023. On its site, HubSpot defines lead generation as “the process of attracting and converting strangers and prospects into someone who has indicated interest in your company’s product or service.”

Cost per Lead 52

Cost per Lead Lead Generation Sales Qualified Leads Lead Ranking 52

SalesIntel

AUGUST 23, 2021

How to identify and reach your potential customers using technographic data? Technographics is the next step in developing market research after Demographics, Firmographics, and Psychographics. For example, you may notice that most of your customers use marketing automation tools such as HubSpot and Act-On.

Marketing Automation Services 95

Marketing Automation Services Work Management Marketing Management Account Based Marketing 95

Hubspot

DECEMBER 16, 2020

As salespeople, we can all agree on the significance of accurate data — it allows us to better understand our customers’ wants and needs, improve our customer experience, and personalize our sales efforts to meet our leads and customers wherever they are. TL;DR : Data enrichment makes your and your customers’ lives better.

Data Hygiene 98

Data Hygiene Marketing AI Work Management Marketing Management 98

SmartBug Media

SEPTEMBER 16, 2019

We love working (and winning) for our clients. What makes our client engagements so successful? In my opinion, it’s both of these things—and each is demonstrated in our comprehensive client onboarding process. Once categorized, we compare demographic, sociographic, and psychographic research to further define these personas.

Ideal Customer Profiles 58

Ideal Customer Profiles Process Deliverability Buyer Personas 58

SendX

JULY 30, 2021

With organic search, the keywords used can tell you a lot about the profile of the user while a good email marketing campaign should include segments. A webpage that delivers customer value often leads to the user visiting additional pages. Source: HubSpot You’re no longer sending a generic branded email.

Email Marketing 209

Email Marketing SEO Work Management Marketing Management 209

Hubspot

OCTOBER 28, 2013

The answers to these questions are the psychographics of your customer base, and you need to know this information to truly understand who’s buying what you’re selling. Psychographics is about using the demographic information you have for your buyer persona to figure out more about their lifestyle, their behaviors and their habits.

Psychographics 28

Psychographics FAQ Buyer Personas Demographics 28

Strategic-IC

MARCH 12, 2018

What are buyer persona profiles? Do you know who your ideal customers are? However, do you know your target customer's job title, motivations, or pain points? However, do you know your target customer's job title, motivations, or pain points? What is my ideal customer's job title?

Buyer Personas 59

Buyer Personas Ideal Customer Profiles Tips Psychographics 59

SendX

JULY 29, 2021

With organic search, the keywords used can tell you a lot about the profile of the user while a good email marketing campaign should include segments. A webpage that delivers customer value often leads to the user visiting additional pages. Source: HubSpot. Both channels use some degree of targeting and segmentation.

Email Marketing 197

Email Marketing SEO Work Management Marketing Management 197

Hubspot

APRIL 6, 2020

The most important component of choosing and implementing sales strategies is your customer. Customer Profile and Product Offering. This entails a detailed profile of the target customer, including their company size, psychographics, and buying process. With an IPO in 2014, HubSpot is now valued at over $6.5

Webinar Metrics 84

Webinar Metrics Marketing & Strategy Budget Programs High Quality Lead 84

Optinmonster

MARCH 16, 2020

Then engage with them to convert them into customers. Amy Gesenhues, a reporter for Marketing Land says, “One area where brands continue to fail is marketing to customers based on their preferences.” Use your customer’s purchase history to offer cross-sells or up-sells. Sendinblue. ConvertKit. GetResponse.

Segmentation 143

Segmentation Enterprise Management Tips Work Management 143

Hubspot

OCTOBER 29, 2020

At its core, STP helps you to better target your marketing messages and better serve your customer base. The model can also reveal niche markets, uncover new customer or market opportunities, and, ultimately, make your marketing efforts more efficient and cost-effective. Let’s dive in. age, gender, education, location, and profession).

Segmentation 101

Segmentation Positioning Planning Psychographics 101

Valasys

FEBRUARY 24, 2020

Brand awareness, customer engagement & loyalty, customer education, sales growth, customer retention & retargeting, repurchases & positive word-of-mouth-marketing are just some of the advantages of content marketing which drive business success for B2B brands.

Enterprise Management 52

Enterprise Management Content Marketing Ideal Customer Profiles Marketing Management 52

SmartBug Media

JUNE 21, 2023

Adequately map out the customer journey. In other words, what’s the best way to decrease your bounce rate and increase customer satisfaction? Poll your customers or staff on effective and ineffective elements of your pages. Hypothesize about what your ideal website visitor looks like. Collaborate with other creators.

Marketing Websites 52

Marketing Websites Budget Programs Work Management Lead Ranking 52

Valasys

NOVEMBER 15, 2019

According to HubSpot, “A buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers.”. When creating a buyer persona(s), the marketers should consider including customer demographics, behavioral patterns, motivation & goals.

Marketing AI 45

Marketing AI Work Management Psychographics Marketing Management 45

Hubspot

MARCH 25, 2020

Local marketing is a marketing strategy that targets consumers and customers within a certain radius of the physical location(s) of a business. This process helps you better understand your target audience’s demographic and psychographic information, including their geographic location(s). What is local marketing?

Paid Content 76

Paid Content Work Management Paid Search Agency Mobile Advertising 76

ClearVoice

APRIL 23, 2020

If your client has taken the time to investigate the psychographics of your target audience, allow these personalized insights to further inform your writing to connect with readers’ attitudes, values, lifestyle and interests, not just demographic stats. Do their beliefs align with the branding and buyer personas of your client?

Tips 106

Tips Buyer Personas Case Studies Psychographics 106

Valasys

JANUARY 21, 2020

With the help of automation, marketers can keep a track record of the entire customer journey at multiple campaign touchpoints & can keep a track record of the funnel with ease. Predictive & dynamic content strategies further boost customer experience. The modern Martech age aids B2B marketing.

Marketing AI 59

Marketing AI Enterprise Management B2B Marketing Marketing Management 59

Hubspot

APRIL 13, 2021

Determining your audience profile is a critical step in ensuring your campaign is successful. An audience profile can help you personalize your campaign's messaging to reach those most likely to convert, and limit the amount of spend you might've otherwise wasted on underperforming ads. But first — what is an audience profile, anyway?

Paid Content 91

Paid Content Ideal Customer Profiles Profiling Examples 91

Valasys

MAY 28, 2019

HubSpot defines content marketing as, “The practice of personalizing your business to your audience based on who they are & what they want, need or do, rather than one-size-fits-it-all.”. Contextual marketing matches customer preferences & focuses on delighting those using personalized experiences, to finally convert them to buyers.

Opt-in 45

Opt-in B2B Marketing Buyer Personas Advertising Agencies 45

DealSignal

MARCH 28, 2023

But ABM’s success depends upon careful planning and execution, starting with putting six foundational building blocks in place: Systems, Data, Processes, Content, Analytics, ICP and Alignment. Ideal Customer Profile: The importance of a strong ICP 7. What about custom events? Direct mail?

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles Advertising Benchmark Enterprise Management 52

Hubspot

FEBRUARY 1, 2021

If you are establishing an event, changing the price on certain dates is a nice route because customers can be prepared and are compelled to act before the price increases. Instead of hearing from the HubSpot team why we thought our event was great, these posts let you hear why it's a can't-miss opportunity from actual attendees.

Inbound Marketing 100

Inbound Marketing Tips Planning Paid Search Agency 100

Directive Agency

MARCH 6, 2017

What does your target customer request or define their needs as when they contact you? Take an index of all their submissions and then reposition your copy and creative across your social media ads to better align with why your target customer is contacting you. Step one, start to read your form submissions. Poor Creative.

Demand Generation Agencies 56

Demand Generation Agencies Demand Generation Social Media Sales Management 56

Marketing Insider Group

MAY 26, 2021

In our step-by-step guide, we’ll walk through what you need to know to develop a sophisticated content marketing plan to hit your goals and win new customers for your business. It can help new brands build awareness, establish an identity and niche, attract ideal customers, and generate leads and sales. Source: G2.

Budget Programs 305

Budget Programs Paid Content Planning Startups 305

Hubspot

DECEMBER 22, 2015

Build Audience Profiles. Marketers also need access to psychographic, behavioral, and interest-based data—and when it comes to using data to build campaigns, accuracy is the ‘name of the game.’ As you collect more data about your audience, you’ll start to build clearer customer segments. Plan to Segment Your Marketing Efforts.

Mobile Advertising 28

Mobile Advertising Psychographics Ideal Customer Profiles Cross-Selling 28

Hubspot

MAY 3, 2016

The problem is digital facsimiles of print products are not what the customer wants. Digital Is Not a Technical Challenge; It Is a Psychographic Challenge. Digital consumers have a new set of needs, which I bucket in three areas: context, curation, and customization. Customers Want to Consume Content in Any Context.

Marketing Websites 28

Marketing Websites Ad Building Curation Lead Ranking 28

Hubspot

JANUARY 9, 2014

These segments can be cut and combined a number of different ways: by psychographics, demographics, industry, company size, webpage views, number of downloads of your content -- you name it. For example, in HubSpot, I can create a list that includes only the leads that meet all the criteria below. So, the world is your oyster.

Segmentation 28

Segmentation FAQ Top of Funnel Lead Nurturing 28

Hubspot

FEBRUARY 24, 2015

Buyer personas help you better understand your current and potential customers, what their pain points are, what information they need, and how you can position your offering to meet their needs. Once you start to analyse the data based on your most successful customers, you will start to see where one persona ends and another begins.

Buyer Personas 28

Buyer Personas Top of Funnel Inbound Marketing Psychographics 28