The Point

MARCH 18, 2020

But don’t communicate even a HINT of “things are bad, our service/product/solution can help.” Like inbound, well-crafted nurture programs keep your brand top of mind and help ensure that the companies looking to take that next step in the buying process think of you first. Continue to run, develop, and even expand nurture programs.

Demand 243

Demand Demand Generation Agencies Top of Funnel Account Based Marketing 243

The Point

MAY 19, 2020

To help answer that question, we compiled the following checklist based on our work with B2B marketers setting the standard for lead nurture sophistication. Segmentation of key nurture tracks by persona, vertical, or lead source, using dynamic content where possible for maximum scalability. How does your current lead nurturing.

Lead Nurturing 299

Lead Nurturing Class Budget Programs Lead Scoring 299

The Point

AUGUST 18, 2014

a white paper download, a demo request) can help uncover hot leads that might otherwise be missed, or at the very least can help sales prioritize which leads merit being called first. At the very least, point leads into an email track tailored for their specific product interest or vertical market. Any response (e.g.

Trade Show 100

Trade Show Campaigns Tips Lead Nurturing 100

The Point

JUNE 20, 2012

That doesn’t mean you should eliminate them altogether necessarily (see #2 below), but try to minimize vertical height so the image doesn’t push valuable selling copy down the page. Use accent colors to highlight the call to action and to help direct the viewer’s eye around the email. Keep graphics to a minimum.

Template 100

Template Tips Landing Pages Marketo 100

The Point

APRIL 19, 2012

So kudos to the marketers at CallidusCloud for not succumbing to the temptation of explaining how their technology can help companies attain the very same industry standards that the report describes. The header takes up little vertical space , and so avoids pushing valuable selling copy below the fold. Here’s what else I like: 1.

Lead Scoring 100

Lead Scoring Lead Ranking Paper Verticals 100

The Point

JUNE 18, 2013

KnowledgeTree answers that challenge by helping sales teams discover the right marketing content at the right time. In your view, does that flood of new content help or hinder the average salesperson? All from helping deliver better content to prospects during the sales process. (HS) Bad content leaves the island.

Salesforce.com 100

Salesforce.com Work Management Marketing Management Content 100

The Point

SEPTEMBER 12, 2013

Make sure that critical information (offer, key benefits, call to action – what, why, how) is “above the fold”, i.e. in the top left 2-4 inches (400-500 vertical pixels) of your email. Sell the value of the offer by highlighting a relevant statistic or quote that can help tease the content and show value or added credibility.

Email Campaigns 100

Email Campaigns Campaigns B2B Copywriting 100