help work Purchase Related Topics 
Digital B2B Marketing
SEPTEMBER 10, 2013
Historically purchased lists have had a bad reputation for quality. While it is true that quality is lower, the relatively low cost still works out well for many companies. Consider purchased lists if these points are true: You have a clear plan to make use of the data throughout the year. This guide will get you started.
Digital B2B Marketing
JUNE 6, 2013
Joe Fernandez of Klout recently said Klout’s goal is to help every person maximize their individual influence. It is no secret, as a marketer you want to influence purchases. You use advertising, content marketing, PR, and the influencer programs Klout wants to sell, to change perceptions and purchasing behavior.
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Digital B2B Marketing
DECEMBER 11, 2012
In B2B marketing organizations, content marketing aims to help buyers buy. But is your content really what stood between a prospect and a purchase? So before you start creating more content to move prospects through your buyers journey, step back and consider how to help prospective buyers buy. Wow, that sounds amazing.
Digital B2B Marketing
AUGUST 14, 2012
How It Works You have seen retargeting ads, banners that promote whatever products you looked at or left in your shopping cart and follow you around the web. Reach Influencers Do you work with analysts, press, investors and others that can help spread your news? CRM retargeting is similar.
Digital B2B Marketing
AUGUST 22, 2013
Unfortunately, many B2B marketers are working with personas that do more harm than good. And prospects that work with your competitors don’t go through their day terrified, while your customers sit on cloud nine popping bonbons all day. Titles do not define people and personas should help you connect with people!
Digital B2B Marketing
APRIL 11, 2012
A growing portion of online advertising is purchased through DSPs and ad networks, and with literally millions of sites that sell ads through these channels, online advertisers cannot rely on knowing every site their ads are on. But even working in advertising, I rarely notice banners.
Digital B2B Marketing
JUNE 2, 2011
Ways to improve business or reduce cost that require purchasing your product are only valuable when I’m in market. Noting the launch of Twitter lists today isn’t helpful. I work with B2B clients on media and integrated marketing programs. No Investment Required. That is stage zero content. About Eric Wittlake.
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