Act-On

OCTOBER 4, 2023

Visualizing metrics like click and open rates across a range of emails helps you spot trends and potential outliers in your marketing programs. These are the types of questions you can answer with reports on daily form activity Understanding these patterns can help you optimize your marketing efforts. Smart filters help you find out.

Marketing Automation Services 151

Marketing Automation Services Analytics Software Deliverability 151

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MARCH 19, 2024

CMSWire surveyed 700+ marketers and found the future will require: Increased cross-functional partnerships with sales More pressure to improve customer experience More robust data strategies As leaders focus on these areas and build stronger pipeline generation, a few strategies can help increase success while navigating economic headwinds.

Marketing Automation Services 193

Marketing Automation Services Budget Programs Generation Cross-Selling 193

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OCTOBER 6, 2023

You can use SMS to alert customers and prospects of upcoming events, like a webinar starting in an hour. Ultimately, the personalization helps cement the bond between the brand and the SMS recipient. Building a proposal helps you get started, because it explains how SMS marketing can benefit your customers and business.

SMS 187

SMS Advertising Mediums Work Management Marketing Management 187

Act-On

MARCH 1, 2024

We tapped Jeff Day, SVP of Marketing at Act-On Software, and Kevin Butler, VP of Marketing & Strategy at Goose Digital, to share their favorite strategies marketing leaders can use to help sales build a pipeline in 2024. Capturing this data helps you understand a buyer’s intent and needs from the outset. What is your greatest need?

Lead Ranking 130

Lead Ranking Lead Scoring Paid Search Agency Marketing Automation Services 130

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NOVEMBER 27, 2023

To paraphrase an old saying: You can lead a prospect to your website, but you can’t make them buy. On the other hand, you can improve your chances considerably with a lead nurturing campaign, helping your prospects every step of the way. For example, does an ideal prospect need to come from a company of a particular size?

Sales Qualified Leads 187

Sales Qualified Leads Practices Marketing Automation Services Campaigns 187

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OCTOBER 2, 2023

Generating growth even as the larger economy falters.With the Fed actively waging war against inflation, and the rate increases that come with it, it’s enough for any financial industry marketer to cry for “help!” Marketing automation in financial services can help address the sector’s unique marketing challenges.

Marketing Automation Services 195

Marketing Automation Services Marketing Management Marketing Automation Service 195

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SEPTEMBER 25, 2023

But it helps every team prioritize their work and their budgets, and get better at their jobs. BDRs can better prioritize their time when prospecting or conducting cold outreach. When marketing and sales teams agree on these granular definitions, it helps everyone avoid wasting time on leads that aren’t likely to become customers.

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Marketing Qualified Leads Lead Scoring 130

Act-On

NOVEMBER 7, 2023

Find the right tools to help with inbox visibility Fortunately, there are tools available to give additional insight into the inbox—Act-On’s Deliverability team uses Inbox Monster, which provides reasonably accurate representations of the inbox. Collect this information via form fills and update your CRM to help your segmentation efforts.

Deliverability 187

Deliverability Top of Funnel Best Practices CAN-SPAM 187

Act-On

NOVEMBER 27, 2023

Marketing automation is a tool that promises to help streamline workflows, scale with ease, and get better results. The more personalized your content, the more likely prospects will engage and move further along the buyer’s journey. What features are available to help them improve their outreach efforts?

Marketing Automation Services 216

Marketing Automation Services Marketing Automation Automation B2B Marketing 216

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SEPTEMBER 19, 2023

Informing your audience will drive trust in your offerings and endear prospects and customers to your brand. By driving more active engagement, they better understand their customers, which empowers them to tell more compelling stories to all of their target audiences. Don’t lecture, educate. Don’t preach, empathize. Don’t brag, listen.

Growth Marketing 130

Growth Marketing Planning Paid Search Agency Marketing & Strategy 130

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FEBRUARY 26, 2024

That’s why we created this glossary of digital advertising terms to help newcomers learn the lay of the land. The following (relatively) jargon-free explanations of the most common digital advertising terms will help you navigate the world of online advertising. What is A/B Testing? Check out our ebook for a step-by-step guide.

Paid Content 221

Paid Content Advertising Agencies Multi-Touch Attribution Cost Per Thousand 221

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OCTOBER 3, 2023

It’s more helpful to look at each channel individually. Maybe these users want to learn a bit more about your products and services, so you should have an easy path to help them navigate to your most common and lucrative offerings. Let’s break down a few CTA best practices by marketing channel!

Top of Funnel 130

Top of Funnel Landing Pages Digital Marketing Funnels B2B Thought Leadership 130