Martech

APRIL 23, 2024

However, the downstream effects of increased data collection restrictions mean various metrics — like open rates and measurement methods used to benchmark success — are no longer reliable. Sobeys’ strategy is to approach the sales funnel as one connected experience, with every interaction helping build customer loyalty. “At

Top of Funnel 68

Top of Funnel Analytics De-duplication Work Management 68

The Point

SEPTEMBER 6, 2011

In order to improve the pace and rate at which raw inquiries converted to opportunities and deals, iDirect made the decision to improve both the systems used to manage leads and the processes behind them. Custom workflow helps profile leads, identify high-potential opportunities.

Lead Nurturing 100

Lead Nurturing Lead Scoring Sales Qualified Leads Lead Ranking 100

Vidyard

JUNE 17, 2015

Once a series of videos are completed we upload them into Vidyard and through integration with Salesforce.com, we have a library of content ready to send out to our prospects. For example, SwitchVideo found that a subject line containing “video” can increase open rates by 13%.

Video Marketing 51

Video Marketing Conversion Sales Qualified Leads Salesforce.com 51

Adobe Experience Cloud Blog

NOVEMBER 27, 2009

The panel of experts included: Brian Vass, Sant Corporation; Robin Daniels, salesforce.com; Rasmus Mencke, salesforce.com; Wouter Hoeberechts, WorldMedAssist LLC; Paul Uppal, ActiveConversion. Other helpful email nurturing tips from Brian Vass of Sant Corporation included: . Go Viral - Encourage sharing in your email.

Email Marketing 48

Email Marketing ActiveConversion Salesforce.com Work Management 48

Smashmouth Marketing

JUNE 25, 2009

Genius.com helps you take back some of that control that the buyers are claiming. Both have the ability to do email marketing, website tracking, instant web visitor notification, visitor session replay, and have salesforce.com integration. As with other product reviews on Smashmouth , this will be an ongoing experiment.

Leadlander 100

Leadlander Sales Genius Marketing Automation Services Salesforce.com 100

Smashmouth Marketing

JUNE 24, 2009

Genius.com helps you take back some of that control that the buyers are claiming. Both have the ability to do email marketing, website tracking, instant web visitor notification, visitor session replay, and have salesforce.com integration. As with other product reviews on Smashmouth, this will be an ongoing experiment.

Leadlander 100

Leadlander Product Marketing Automation Services Salesforce.com 100

Smashmouth Marketing

JUNE 24, 2009

Genius.com helps you take back some of that control that the buyers are claiming. Both have the ability to do email marketing, website tracking, instant web visitor notification, visitor session replay, and have salesforce.com integration. As with other product reviews on Smashmouth, this will be an ongoing experiment.

Leadlander 100

Leadlander Marketing Automation Services Salesforce.com Lead Scoring 100