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Origami Logic Scores Gold with “Brand Olympics” Campaign

The Point

The company’s technology helps large brands master their marketing performance by unifying and refining their vast array of marketing data, across every channel and platform, so they can see what’s working and what’s not. Results are also promoted on Twitter ( @brandolympics ) and using the hashtag: #BrandOlympics2016.

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Should I Host My Content on a Microsite, Subdomain, or Subfolder?

Content Standard

Microsite. A microsite is a domain that is separate from your brand’s website. There are several reasons to create one: Promotional campaign: Many brands use microsites as a way to promote an upcoming product release or event. The post Should I Host My Content on a Microsite, Subdomain, or Subfolder?

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Why This Weird and Wonderful Global Influencer Campaign Works

Convince & Convert

The company recently launched a global campaign to promote its new YOGA Tablet featuring YouTube stars from around the world. Take a page from Lenovo’s playbook by partnering with influencers in key markets to help adapt the #Goodweird message to be locally relevant. Get our Definitive email newsletter. Only time will tell….

Campaigns 100
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How to Be an Agent of Change: Examples From Top Content Marketing Award Winners

Content Marketing Institute

As modern marketing practitioners, no matter how focused we are on today’s pressing challenges and opportunities, we can’t help but keep an eye on what the future might bring. “What’s next for content marketing?” 4 weeks after @caclosets debuted its magazine, it was generating $42 for every $ spent.

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17 Questions On How To Build A Content Marketing Strategy [Q&A]

Marketing Insider Group

So we are doing everything we can to help marketers just like you to navigate the change. We hope this helps. Commit to differentiating yourself by how helpful your content is going to be , not what your voice is. Even just shifting some of the cost around those unused portions can help show some ROI. So what can you do?

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Content Hubs: What They Are, How They’re Structured & Why You Should Use Them

Content4Demand

Some of the smartest marketers we know have put their energy into creating microsites or content hubs where prospects can find what they’re looking for quickly. A content hub helps these users filter the content to find what’s relevant to them at their current buying stage. 2022 Content Preferences Survey Report, Demand Gen Report.

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Viral Marketing for B2B Lead Generation, Part 2: Viral Promotion

WebMarketCentral

Part 1 of this series rated the various types of viral media; this post focuses on promoting your viral content to get maximum exposure and pass-along. Top Viral Promotion Tactics Sending an email to a house list is the most commonly-used form of viral promotion. in your booth. Build links from relevant technology forums.