21 stats show CMOs leap before they look at ROI
Biznology
JANUARY 14, 2013
source: HubSpot ). I know from the ROI modelling I do with CMOs; teaching Measurement and ROI curriculum at Rutgers CMD as part of their MBA faculty and conducting workshops through the new On-Site Search Marketing Training with my Biznology colleagues, Mike Moran and Tim Peter, available as part of Biznology Jumpstart Workshops.
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