B2B Marketing Traction

JUNE 20, 2014

We’ve been recommending open source website technologies for our clients, namely WordPress. There are many benefits, but there are also some disadvantages to these cost-effective, “easy-to-use” website platforms. But we’ve seen open source websites go terribly wrong. Here’s one of the biggest.

Marketing Websites 100

Marketing Websites Guidelines Paid Search Agency Vendors 100

B2B Marketing Traction

JUNE 17, 2014

Since 1998 we’ve developed many successful business-to-business websites that generate leads and revenues for our clients, and we’ve also seen how B2B websites can go terribly wrong. Here are eleven website mistakes and tips on how to avoid them. You have bad content on your website.

Marketing Websites 100

Marketing Websites Paid Search Agency B2B Guidelines 100

B2B Marketing Traction

SEPTEMBER 27, 2011

Now more than ever, optimized online content is the key to attracting prospects to your website. It’s a great guideline for authentic, well-researched and well-written whitepapers. You can generate a lot of great, optimized content on your website efficiently by re-purposing with a purpose! The answer is re-purposing.

B2B Marketing 100

B2B Marketing Content Guidelines B2B 100

B2B Marketing Traction

MARCH 8, 2013

There’s a lot going on in social media and on websites. In one of my client situations, a marketing department wasn’t sure of the login for their website statistic tracking account. A lot of online marketers want to rush in and solve issues, but they don’t take time to research and analyze first.

Online Marketing 100

Online Marketing Ideal Customer Profiles Marketing Proposals Statistics 100

B2B Marketing Traction

AUGUST 29, 2012

In this blog post, I summarize which metatags matter and which don’t when optimizing your website for search engine performance. What MetaTags Matter to the Search Engines. Page Titles Rule! If there is one thing you can spend a little time and effort on, it’s page titles. Webmasters, marketers, SEO peeps – do you agree?

SEO 100

SEO Keywords Guidelines Opinions 100

B2B Marketing Traction

JULY 31, 2014

Blogging drives traffic to websites and generates leads. This requires blog guidelines and an editorial calendar. So, hey, let’s jump in and do this. To succeed in blogging (and in the bigger universe of content marketing), you need a strategy. Implement Your Blog Strategy.

Marketing & Strategy 100

Marketing & Strategy B2B Blogger Guidelines 100

B2B Marketing Traction

FEBRUARY 14, 2011

Your search engine optimization (SEO) company, maybe despite claiming that their tactics are above board ( white hat tactics), tricked the system with black hat tactics that go against search engine guidelines. Then, compare those tactics against search engine guidelines like Google’s or Yahoo’s.

PageRank 100

PageRank Guidelines SEM Vendors 100