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How to build your growth (marketing) strategy

MKT1

There’s no better time for me to share my thoughts on building a high-impact growth strategy–and what exercises you should go through that will actually lead you to the right growth marketing plan for your business. Part 1: What drives your growth marketing strategy? I wrote about this recently.

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How to Use Influencer Marketing at a Fast-Growth Startup

Onalytica B2B

As a growth hacking digital marketer in the funded startup world, I regularly see the hustle-filled journey from startup inception to market-conquering results. If a genuine product market fit is established, the right marketing mix will generate fast-growth and long-term success.

Startups 213
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Adopting a Growth Marketing Mentality for B2B Companies

Launch Marketing

Growth marketing” sound enticing–who doesn’t want marketing that leads to growth? While growth marketing has gained a lot of recent attention, it can be hard to know the potential it has for your specific organization. The Makeup of Growth Marketing. Full-funnel impact.

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11 Indispensable B2B MarTech Solutions Cybersecurity Marketers Actually Use

KoMarketing Associates

By teaching myself the basic principles of HTML using WordPress, I’ve created a career in marketing plus helped startups grow at scale. Lauren Patrick, VP of Marketing at Curricula. Phoebe Fasulo, Director of Digital Marketing & Web Strategy at AlphaSense. HubSpot is a CRM platform widely used by B2B marketers.

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B2B Sales In A Slow Economy: How New Business Relationships Can Fortify Your Future

Marketing Insider Group

More businesses are opting to use live chat as a way to research and interact with suppliers. For instance, HubSpot made their conversational marketing tool for free. The concept of growth marketing is strongly focused on data and how to use it to convert more prospects and drive sales. Be proactive.

B2B Sales 349
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How your GTM motion impacts your marketing strategy and org chart

MKT1

But all too often, founders—and even marketers—don’t understand the impacts of a self-serve, sales-led, or hybrid motion on marketing plans. You have more SDRs than marketers with a predominantly self-serve motion. Most late-stage B2B startups fall in the purple or red these days.

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AI workflows for marketers—and recommended tools for each

MKT1

But, figuring out what tools to use for your specific company amidst all the noise and testing tool after tool to find the perfect fit can be a full-time job ( even if you use AI to research these AI tools!). Kathleen and I are marketers and investors. Good news: This is basically our full-time job at MKT1. What is it? Who is it for?