Paul Gillin

APRIL 28, 2013

To enter the area where the media organizations were holding their parties, I simply presented the printout to the security personnel. ABC News and other media organizations, which competed fiercely to stuff the rooms with celebrities from government, entertainment and business.

Lock-In 50

Lock-In Television marketing Blast Campaigns Organization 50

Paul Gillin

AUGUST 1, 2013

Inverted pyramid dictates that information is presented in order of declining importance. You don’t hear much about inverted pyramid anymore because length isn’t an issue online, but it’s a very reader-friendly way to present information to time-pressed people. The decline shows the job market continues to strengthen.

Business 50

Business Content Paid Search Agency Analytics 50

Paul Gillin

MARCH 13, 2012

With 20 of the world’s largest 27 cities and a growing population of young people, emerging markets present attractive growth possibilities, Ng said, but their technology needs aren’t the same as those of western economies. Reality: “There’s increasing appreciation for transactional as well as engagement models.”.

Planning 50

Planning Forecasting Mobile Marketing Paid Search Agency 50

Paul Gillin

DECEMBER 18, 2012

One reason customer attacks have become so numerous in recent years is because businesses and government agencies have historically had such miserable customer service. In the final chapter of Attack of the Customers, my co-author Greg Gianforte presents a formula he calls “Eight to Great.” Farming Out Customer Care.

Paid Search Agency 50

Paid Search Agency Word of Mouth Amazon Viral Marketing 50

Paul Gillin

AUGUST 26, 2011

This morning’s audience of about 100 social media practitioners truly believe in the value of new platforms to reach their customers, although they have understandable concerns about the many regulations that govern what they can say. Here are some notes I took away from the three speakers on my panel.

Social Marketing 50

Social Marketing Planning Marketing Management Word of Mouth 50