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Competitive monitoring: tracking the competition to stay ahead

Sprout Social

For example, you might find your competitor gets consistently get good reviews on Google about their customer service. Step 2: Scope out priorities with SWOT analysis After identifying your competitors, the next step is to conduct a SWOT analysis for each. Once you’ve got that down, it’s time to do your research.

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20 B2B Marketing Strategies That Will Deliver Success In 2021

Marketing Insider Group

One of the most common ways to get started is by using your marketing agency or internal committee to identify your top five to ten competitors and conduct a SWOT analysis for each. Search engine optimization (SEO), for example, aims to get your company found on Google by increasing its presence in unpaid search results.

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KoMarketing Year In Review: Top Posts & Milestones from 2017

KoMarketing Associates

Baidu PPC Versus Google AdWords: 8 Key Differences. 4 Actionable Insights from Google Search Console Search Analytics Reports. Keyword SWOT Analysis: Finding Your Content Opportunities via Search Engine Land. 7 Essential Steps In Developing a B2B Social Media Strategy. 20+ Benchmarks for Measuring B2B SEO Performance.

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19 B2B Marketing Strategies That Are Still Important for 2019

Marketing Insider Group

One of the most common ways to get started is by using your marketing agency or internal committee to identify your top five to ten competitors and conduct a SWOT analysis for each. Search engine optimization (SEO), for example, aims to get your company found on Google by increasing its presence in unpaid search results.

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How to Launch a Successful Blog in 12 Weeks: Lessons from Webbiquity

Webbiquity

Link to the new blog from your website, Facebook page, LinkedIn and Twitter profiles, other social networking and social bookmarking profiles, comments you leave on other blogs—anywhere you can create a link. Use Twitter. Twitter is the fourth-highest source of traffic to Webbiquity, just behind Google. SEO the blog.

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B2B Sales tips and tricks

Datafusion Solutions

Sometimes it’s just a few lines googling away. Tip is you can try various sites like Linkedin, Twitter, Angel list, Datanyze, Crunchbase, Yelp, Glassdoor to do your research.). Compare lists to your product features, Identify 3-5 key product advantages, carry out the SWOT analysis, and apply your finding to your sales strategy.

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How to conduct a speedy social media audit (free template included!)

Sprout Social

But also consider your social profiles beyond “big” networks like Facebook or Twitter. For example, brands like Skullcandy have consistent profiles from Twitter… …to Facebook… … and Instagram, alike. First thing’s first: you’re going to need to take inventory of your social profiles.

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