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SMX West 2017 Top 3 PPC Takeaways: Attribution, Local Search Engine Marketing, Audience Targeting

QuanticMind

The biggest search engine marketing conference of Q1 is behind us. Let’s review the three biggest PPC trends and insights from SMX West 2017 on attribution, targeting and local search. Join our webinar for even more actionable local search tactics. Let’s take a look now: 1.)

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9 Proven B2B Marketing Strategies for 2024

sagefrog

To harness the full potential of these channels, consider the following tactics: Search Engine Marketing (SEM) Harness the power of search engines to target and capture high-intent leads. Google display ads offer great conversion rates in B2B, where 5 to 10% is considered high-performing.

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7 Of Our Favorite B2B Link Building Tactics in 2013 and Beyond

KoMarketing Associates

As illustrated in Moz’s latest search engine ranking report , collecting feedback from more than 100 search engine professionals’ links is still believed to be the most important part of the algorithm (approximately 40%). Event/Trade Show Review. 12 Simple Ways to Build Links Through Events.

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7 Of Our Favorite B2B Link Building Tactics in 2013 and Beyond

KoMarketing Associates

As illustrated in Moz’s latest search engine ranking report , collecting feedback from more than 100 search engine professionals’ links is still believed to be the most important part of the algorithm (approximately 40%). Event/Trade Show Review. 12 Simple Ways to Build Links Through Events.

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B2B Link Building: Identifying Low-Hanging Fruit

KoMarketing Associates

If you don’t have a list of them in front of you, try performing a Google image search for your logo or flagship products. Optimize Trade Show & Event Listings. Have you exhibited at any trade shows lately? B2B Search Engine Marketing Blog b2b link building'

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The 5 Top Media for Cold Prospecting

ViewPoint

Search engine marketing (SEM) Business buyers today use the Internet as their primary research tool to solve business problems, so search engine marketing (SEM) has become the hottest of the hot. With this, the otherwise anonymous site visitor can be identified for further marketing outreach.

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6 More Search Marketing Tactics for Manufacturing and Industrial Marketers

KoMarketing Associates

Trade Show Appointments. The only recommendation no longer relevant was Google Base, because it is retired and no longer an option. That said, Google Shopping, which is what Google Base was ultimately merged into, is still alive and strong as an option for B2B e-commerce advertisers in particular.