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Four Trade Show Lessons from HIMSS 2021

Golden Spiral

Despite the 110 degree heat and a drastically reduced attendance, we walked away with four lessons worth repeating from this trade show experience. Granted, flexibility is a key lesson in trade show 101, but this year’s HIMSS required attendees to be as limber as Gumby, Mrs. Incredible, and Stretch Armstrong combined.

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The 22 Best Virtual Event Platforms

Webbiquity

Online gatherings are no longer limited to team meetings and webinars using same old video calling tools. All types of events, including trade shows and industry conferences, can now be produced and attended remotely. Host virtual conferences, trade shows, job fairs, and more. Leading Edge Virtual Event Platforms.

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Trade Shows Canceled? 5 Strategies to Keep Your Sales Pipeline Active

Lake One

Trade shows are an important part of generating leads and filling the sales pipeline for many. In fact, a survey conducted by IDG reported that conferences and trade shows are listed as second, behind companies websites, on effective B2B lead generation tactics. Almost like hosting your own mini-trade show.

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Google, Kaon Interactive and Lenovo Disrupt Enterprise Sales and Marketing with Breakthrough Standalone Virtual Reality Headset Experience

Kaon

Kaon Interactive , the leading provider of 3D marketing and sales applications for global B2B brands, announced that it is extending its commitment to drive virtual reality adoption in the enterprise with the Google Daydream VR standalone headset. The standalone headset opens up a world of possibilities for engaging trade show applications.

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Mastering the Art of Team Communication at Events

Lead Liaison

1: A Multi-Channel Approach At events, team members are often distributed across the show floor; sometimes because they are staffing different trade show booths, other times separated by different tasks. One team member may be networking on the show floor while the other is staffing a support desk or trade show booth.

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Cisco Shows Why Augmented Reality Isn’t Just for Games

Kaon

.” The mobile device being used by the people in the photo is the Lenovo Phab 2 Pro, the world’s first — and, currently, only — AR-enabled smart phone, running Google Tango — an AR open-source platform. Ok, sure, that has the “WOW” factor to attract people to your trade show booth.

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How to Use Social Media Event Marketing to Boost Your Attendance

Navigate the Channel

In a post-vaccine world, more than half of B2B companies and marketers expect companies to increase commitment to in-person events, including trade shows, according to MarketingProfs. Social media is a critical tool for your event marketing. Another excellent follow-up tool is LinkedIn. After the in-person event.