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The 14 Best Marketing Automation Tools

Webbiquity

Marketing automation software tools can be very helpful in making lead nurturing and sales acceleration efforts more effective—even if the category is badly misnamed. Google Review Count: 93,900. Google Review Count: 85,400. Sample review: “The software, analytics, and support are amazing. Google Review Count: 62,200.

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Top 10 Posts on B2B Lead Gen for 2010

The Point

7 Mistakes To Avoid In Your Next Webinar Invitation. Salesforce.com Webinar Invitation Gets It Right. Getting the Most from Salesforce.com: A Conversation with David Taber. Getting the Most from Salesforce.com: A Conversation with David Taber. Blog Makeover Nets Sales Leads for Software Company.

Lead Gen 100
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Next-Generation Marketing Automation Systems Target Small Business

Customer Experience Matrix

nurture campaigns), and share leads with a CRM system like Salesforce.com. Not quite standard but increasingly common features include social media sharing and tracking, Webinar integration, visitor identification via reverse IP lookup, and capturing campaign information from Google AdWords.

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Demand Gen's State of The Union Address - If Obama Were a Marketing/Sales Exec

Smashmouth Marketing

Use the numerous online data sources at your disposal (Jigsaw, Netprospex, Google, LinkedIn, Inbound Lists!). The client opened up the market with an aggressive appointment setting campaign and and an inbound lead gen effort of whitepapers, blogs and webinars. They sometimes don't even have a desk phone. Use the tools available to us.

Demand 100
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8 Lessons From HubSpot’s $32 Million Round with Salesforce, Google, and Sequoia

Hubspot

8 Lessons From HubSpot’s $32 Million Round with Salesforce, Google, and Sequoia. Inbound Marketing Works - We have a freemium version of our product, a free trial, a blog (that you are reading right now), free webinars, etc. As a follow up, I wanted to share eight lessons learned while building and funding HubSpot.

SMB 28
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Social Pros 16 – Jay and Eric Strike Back

Convince & Convert

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft , Janrain , and Jim Kukral at DigitalBookLaunch. Eric : Oh yeah, well I have fuzzy memories of the Google IPO. Click the play button to listen here: Download the audio file: [link].

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PPC and Marketing Automation, Webinar Transcription

Lead Liaison

Google AdWords Premier Partner, Ben Herman, and marketing automation expert, Chris Kipgen, team up to cover how using AdWords and marketing automation together can get you more conversions at the same or lower cost per acquisition. It will read exactly as presented in the webinar. Google got the process streamlined. Presenters.