Digital B2B Marketing

AUGUST 20, 2013

Unless you are Google, IBM or Oracle, there is a good chance part of your market doesn’t really know you exist. You also provided content that supports the sale and likely established the initial overall perception of your company and product with the audience. Does Your Audience Know You. Is Your Traffic Growing.

Lead Ranking 100

Lead Ranking Marketing Qualified Leads B2B Marketing Sales Qualified Leads 100

Digital B2B Marketing

NOVEMBER 29, 2011

Most B2B marketers are not providing pure commodity products, even in commodity markets. I sat next to a gentleman on a flight who sells a commodity manufactured product to trucking companies. I sat next to a gentleman on a flight who sells a commodity manufactured product to trucking companies.

Inbound Marketing 100

Inbound Marketing Paid Search Agency Differentiation Marketing & Strategy 100

Digital B2B Marketing

NOVEMBER 29, 2011

Most B2B marketers are not providing pure commodity products, even in commodity markets. I sat next to a gentleman on a flight who sells a commodity manufactured product to trucking companies. I sat next to a gentleman on a flight who sells a commodity manufactured product to trucking companies.

Inbound Marketing 100

Inbound Marketing Paid Search Agency Differentiation Marketing & Strategy 100

Digital B2B Marketing

MAY 19, 2011

They have not worked with you yet, they have not used your product. Google is the gateway to editorial, blogs and content published by you and your competitors. Customers that have experienced your product are the ultimate reference. No demo, trial or consultative sales process can change this.

Advertising Agencies 100

Advertising Agencies Advertisements Advertising Branding 100

Digital B2B Marketing

AUGUST 27, 2013

Age was determined using a variety of factors for pages that were not dated, including the content of the page itself, for instance pages referring to the beta launch of Google+ would have been labeled old, and the age of the domain for home pages or product pages.

Content Marketing 100

Content Marketing Content Inbound Marketing Search Marketing 100

Digital B2B Marketing

OCTOBER 30, 2012

Email alerts, Facebook replies, tweets , Google’s red box, … Everything around us is competing for our attention. How can B2B content marketers, who are often marketing complex products and need to share a meaningful level of detail, be effective in this environment? We may not have ADD, but we definitely act like it.

Content Marketing 100

Content Marketing Tips Content Act-On 100

Digital B2B Marketing

APRIL 2, 2013

No one makes a million dollar decision based on one white paper, one email or one Google search. Assess the change in perception of your brand or product as well as the overall intent to purchase using attitudinal research (aka brand studies). The buying process may take 12 to 18 months.

Top of Funnel 100

Top of Funnel Peer-to-peer B2B Work Management 100

Digital B2B Marketing

FEBRUARY 21, 2012

Cisco Ciena AT&T BMC Dell Canon Google Sprint FedEx UPS DHL Monster Oracle Xerox MetLife Intel SAP The current legal discussion of Pinterest and copyright should give some marketers pause, but for marketers focused on sharing their own material, the risk appears to be minimal. IBM Juniper CSC. I believe there is.

B2B Marketing 100

B2B Marketing Branding Brand Identity B2B 100

Digital B2B Marketing

AUGUST 30, 2011

Today, with analyst content, media coverage and peer perspective quickly uncovered through a Google search, you no longer control the message. Influence influencers: Ensure a positive discovery of your company or product when it is referenced by influencers (who are often more discoverable then you).

B2B Marketing 100

B2B Marketing Peer-to-peer B2B Touchpoints 100

Digital B2B Marketing

MARCH 15, 2012

According to Shareaholic, organic search traffic from Google, Yahoo and Bing accounted for 51.6% Public Relations Journalists or analysts may not directly recommend your product, but when they cite your research, practices or case studies, they are indicating that what you are producing is worth reading, considering or discussing.

Inbound Marketing 100

Inbound Marketing Budget Programs Blast Campaigns Marketing & Strategy 100

Digital B2B Marketing

JUNE 18, 2014

Advertising will tell us about the products we want to know about, give us a direct path to the content we need and provide access to discounts on products we want. Susan Wojcicki, Google ( source ). Even stretching it, there were only 6 products out of about 100 that our family would consider occasionally purchasing.

Online Marketing 100

Online Marketing Paid Search Agency Advertisements Advertising 100

Digital B2B Marketing

JULY 31, 2013

Google Maps (65.9%). Google Play (54.3%). Google Search (53.5%). One thing is immediately clear reading this list: every application here delivers a core service of a company or product. Consider how people may actually come across your business on their mobile device: Your business will be tagged on Google Maps.

Mobile Marketing 100

Mobile Marketing Banner Ads Paid Search Agency Banners 100

Digital B2B Marketing

FEBRUARY 17, 2014

Google delivers millions of search results pages a day, every single one is another experience with Google and it’s mission to organize the world’s information. Would you have been better off with more direct mail, content promotion or telemarketing? The Awareness Campaign Lie.

Advertisements 100

Advertisements Advertising Branding Brand Identity 100

Digital B2B Marketing

MARCH 14, 2013

What if you could create a template for an ad, dynamically create hundreds of versions for different audiences, products or messages, and then have an algorithm optimize your creative, determining the best performing version for each audience? Dynamic Creative Optimization. Companies like MediaMind make this possible today.

Enterprise Management 100

Enterprise Management Work Management Planning Marketing Management 100

Digital B2B Marketing

MARCH 21, 2011

Here are Chris’s three key points: Connect ideas to offerings: tell a story that extends from vision to implementation Use ideas to attract and nurture leads Train salespeople to use and talk about ideas For many well-intentioned marketers, the missing link is product. Are marketing, sales and product aligned?

Thought Leadership 100

Thought Leadership Top of Funnel B2B Thought Leadership Digg 100

Digital B2B Marketing

MARCH 4, 2011

To keep you informed of important technology products, services and business opportunities, Ziff Davis Enterprise would like to occasionally send you valuable information via email from our business partners. link] | 2 days ago Have you seen Google [Tilt]? Google "Tilt" from an iPhone or Android device.

Enterprise Management 100

Enterprise Management Advertising Agencies Digg Demand Generation Agencies 100

Digital B2B Marketing

MARCH 15, 2011

Today, ecommerce marketers are frequently guilty, with products briefly considered and rejected stalking you to every corner of the web. link] | 2 days ago Have you seen Google [Tilt]? Google "Tilt" from an iPhone or Android device. Maybe tied to Google's social goals? They got this right, love it!

Paid Search Agency 100

Paid Search Agency Ad Frequency Digg CAN-SPAM 100

Digital B2B Marketing

FEBRUARY 27, 2013

Your focus needs to align with your audience’s focus and priority, not just your product and offering. While you are developing profiles, ensure Jamie’s profile is set up under the Google Authorship project. Select your focus. Pick your area of focus carefully. Here is more info on finding your content sweet spot.

Thought Leadership 100

Thought Leadership B2B Thought Leadership Campaigns Profiling 100