NuSpark Consulting

DECEMBER 31, 2011

Thought I’d give it a shot as well, running through a master list of “resolutions” as preparation for improving your inbound marketing and lead generation strategies for 2012 and beyond. Those objectives include revenue, market share, branding, and lead generation objectives. Evaluate current media mix for lead generation.

Lead Generation 100

Lead Generation Budget Programs Sales Qualified Leads Paid Search Agency 100

Webbiquity

NOVEMBER 5, 2019

The past two decades have brought disruptive technological change and radically reshaped B2B marketing practices. Traditional B2B marketing strategies relied heavily on direct and outbound methods. Cold calls, trade shows, direct mail, and print ads were the primary forms of marketing. Market size analysis.

Paid Content 239

Paid Content Sales Management Work Management Marketing Automation Services 239

Content Standard

OCTOBER 21, 2014

Publishers and brands are obsessed with finding the secret formula to building online audiences for their digital content. In this post, we’ve combined three great digital content creation ideas culled from lean start-ups and leading Fortune 100 brands alike. What’s your business doing to personalize its content?

Loyalty 40

Loyalty Webinar Metrics Tips Marketing & Strategy 40

Webbiquity

SEPTEMBER 25, 2018

What content marketing channel do B2B marketers pretty much all agree is highly effective? And what potentially powerful B2B marketing strategy is perhaps the most overlooked? The webinar detailed seven conclusions from the report, which was based on in-depth interviews with senior B2B marketing professionals.

Work Management 251

Work Management B2B Marketing Marketing Management B2B Thought Leadership 251

Hinge Marketing

MAY 18, 2020

Virtual marketing and business development has jumped to center stage as COVID-19 became a household word and shelter in place orders rocked the business world. In reality, virtual marketing is a trend with an extensive history and many well-developed practices and procedures. Virtual Marketing Defined.

Marketing Automation Services 118

Marketing Automation Services Paid Content Service Top of Funnel 118

nDash

DECEMBER 7, 2020

We’re happy to jump on a call to recommend writers that are the best fit for your content strategy. . So far, Jennifer has been paid to write product reviews, ebooks, and blog posts covering a myriad of topics, including adventure, medicine, law, rehab, health, and wellness.”. A copywriter and content writer for hire.

Marketing Budget Creation 52

Marketing Budget Creation Marketing Budget CMS Development Budget Programs 52

Single Grain

MARCH 24, 2022

It’s no secret that inbound marketing is the most effective way to convert leads and boost sales: Properly executed inbound marketing is 10x more effective for lead conversion than outbound. Unfortunately, inbound marketing does require quite a bit of work. Unfortunately, inbound marketing does require quite a bit of work.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Social Agency 52

Webbiquity

APRIL 17, 2013

Google’s Panda and Penguin updates have irreversibly changed the practice of SEO. those with over-optimized content [written for search engines rather than humans], paid links, too many links from low-quality sources, too many links with the same anchor text, etc.)

Public Relations 100

Public Relations Allocation Advertising Benchmark Trade Show 100

Altitude Marketing

NOVEMBER 20, 2018

B2B marketing is always evolving. With that in mind, here are 5 B2B marketing trends your business should focus on for 2019 – and why they might not be as new as you think. But for certain forms of content – like a video blog – its ok to have lesser quality. Influencer Marketing. Thought Leadership. What’s new?

Paid Content 63

Paid Content Sales Management Paid Search Agency B2B Marketing 63

Webbiquity

APRIL 23, 2013

Content marketing represents the most fundamental and widespread rethinking of marketing practices in decades. Content marketing turns the dominant paradigm of the last half-century—interruption-based mass marketing—on its head. What types of content are most valuable to my sales prospects?

Top of Funnel 100

Top of Funnel Paid Content Copywriting Content Marketing 100

B2B Marketing Zone Posts

JUNE 9, 2010

Best of B2B Marketing. Great stuff in the world of B2B Marketing this month. 9 Social Listening & Tracking Tools - Marketing Genius Blog , May 7, 2010 Here is a list of 9 social media tracking and monitoring tools. Some are paid-for and some are free. Is The White Paper Dead for B2B Marketing?

Paid Content 40

Paid Content B2B Marketing Marketing Management B2B 40

Paul Gillin

JUNE 24, 2010

This is a draft of chapter 10 of Social Marketing to the Business Customer by Paul Gillin and Eric Schwartzman. This chapter focuses on how to calculate ROI of social media and Internet marketing programs in general. In fact, many of the most successful marketers aren’t that concerned with ROI at all.

ROI 50

ROI Paid Content Social Marketing Webcast 50

Webbiquity

DECEMBER 19, 2017

Yet another post about 2018 B2B marketing trends? This piece compiles and analyzes the predictions of more than 100 B2B marketing professionals as published in 10 highly-ranked posts over the past month (best!). The predictions ranged from honing content marketing strategy (popular) to sales-marketing alignment (a bit old?)

Marketing AI 362

Marketing AI Marketing Automation Services Trends B2B Marketing 362

Online Marketing Institute

NOVEMBER 8, 2010

Rocket Watcher Product Marketing for Startups Product Marketing for Startups About Speaking Contact Email Posts Startups Product Marketing Messaging Social Media Commentary Uncategorized Marketing Metrics 101 for B2B Startups 13. Rocket watcher b2b marketing metrics View more presentations from April Dunford.

Startups 40

Startups B2B Marketing B2B Planning 40

Webbiquity

NOVEMBER 12, 2013

As the use of social media in marketing has become ubiquitous, marketers have turned their attention to making the use of business social media more sophisticated and strategic. How can marketers help their organizations move from “social media marketing” to “social business”?

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Webbiquity

NOVEMBER 12, 2013

As the use of social media in marketing has become ubiquitous, marketers have turned their attention to making the use of business social media more sophisticated and strategic. How can marketers help their organizations move from “social media marketing” to “social business”?

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

nDash

JUNE 2, 2021

With so many content types publishing on the internet daily, it can get confusing regarding which ones you should focus on and when. There are blogs, eBooks, podcasts, social media posts, and more – each with different goals. Why should companies build a content strategy? Why should companies build a content strategy?

CMS Development 98

CMS Development Webinar Metrics Work Management Sitefinity 98

Optinmonster

AUGUST 27, 2023

Are you using content marketing effectively to reach your customers and grow your business? These days, content is one of the best ways to raise brand awareness among a targeted audience. Content marketing campaigns can also bring you online authority, web traffic, leads, and sales. What Is Content Marketing?

Paid Content 96

Paid Content Content Marketing Top of Funnel Planning 96

Albacross

SEPTEMBER 25, 2018

If you’re struggling with your B2B marketing, it doesn’t necessarily mean that your product sucks, or that you’re using the wrong marketing channels. In this article, we’ll walk you through how to create a comprehensive, well-rounded action plan for your B2B marketing efforts. Step 1: Analyze Your Current Marketing Performance.

Planning 76

Planning Marketing Budget Creation Budget Programs Paid Content 76

Albacross

SEPTEMBER 25, 2018

If you’re struggling with your B2B marketing, it doesn’t necessarily mean that your product sucks, or that you’re using the wrong marketing channels. In this article, we’ll walk you through how to create a comprehensive, well-rounded action plan for your B2B marketing efforts. Step 1: Analyze Your Current Marketing Performance.

Planning 68

Planning Marketing Budget Creation Budget Programs Paid Content 68

Convince & Convert

APRIL 22, 2016

This is episode three of my new show: Marketing Marvels. It almost seems too simple: Utilizing your email signature, the thing that gets automatically attached to every single email you send, for marketing purposes. Learn more about Sigstr’s capabilities in this episode of Marketing Marvels and let me know what you think.

Paid Content 98

Paid Content Paid Search Agency Click Rate Lock-In 98

Terminus

MAY 9, 2019

LinkedIn sponsored content has proven to be a powerful tool in the hands of the digital marketer, providing another avenue to reach potential customers with high-converting content and brand messaging. But how do you think about LinkedIn advertising through an account-based lens? Here’s the tl;dr. full interview below).

Case Studies 20

Case Studies Case Study Demand Generation Linkedin 20

Ledger Bennett

JUNE 17, 2019

The marketing budget as a % of revenue is 8.6% The marketing budget as a % of revenue is 8.6% This model of connecting all automation, technology, media, organic efforts to a funnel model is one that Ledger Bennett puts in place frequently. Marketing / Client Service: 3.2 / 5. for a high performing team compared to 5.5%

Lead Ranking 40

Lead Ranking Demand Generation Agencies Paid Search Agency Marketing Qualified Leads 40