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32 B2B Marketers to Add to Your Google Plus Circles

KoMarketing Associates

Building a network in Google+ could be the next critical tactic when it relates to B2B search engine optimization and broader social media initiatives. Recent data analysis from Moz illustrates a positive correlation between Google+ activity and search visibility. per month, almost double that of Facebook (9.3%).

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KoMarketing Top B2B Marketing Blog Posts From 2016

KoMarketing Associates

Towards the end of last year, I outlined how our focus in our own online marketing efforts has led to quadrupled website traffic, thousands of inbound links and mentions, and the ability to hit goals in lead acquisition and brand development. 8 Key Google Changes B2B Marketers Need To Know In The New Year.

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KoMarketing Top B2B Marketing Blog Posts From 2016

KoMarketing Associates

Towards the end of last year, I outlined how our focus in our own online marketing efforts has led to quadrupled website traffic, thousands of inbound links and mentions, and the ability to hit goals in lead acquisition and brand development. 8 Key Google Changes B2B Marketers Need To Know In The New Year.

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10+ Essential Research Reports & Guides for B2B Marketers

KoMarketing Associates

BtoB Research Defining the Modern Marketer. BtoB Research, in coordination with Eloqua, surveyed hundreds of online marketing professionals to uncover the core competencies of Modern Marketers. Google Search Quality Guidelines. The Definitive Guide to Marketing Automation. View the full report.

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Building a future-ready marketing operations team

Martech

Knowing how to use data to identify and manage an audience through marketing is vital. This includes knowing the tools, such as Google Analytics and Adobe Analytics, and having skills in using business intelligence tools, such as MS Excel or Power BI, for creating reports and visualizing data. Sales and Marketing Automation.

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Lucky Seven! 7 Elements to A/B Test in Your Digital Ads

Adobe Experience Cloud Blog

Author: Divya Dutt As the search engine marketing and social paid programs manager at Marketo, I have always loved the fact that my work involves both number crunching and creativity on a daily basis. Then, with that result, you know which aspects of your website to change in order to yield more clicks and conversions.

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How B2B Marketers Can Get More Leads into the Funnel via Inbound Marketing

Adobe Experience Cloud Blog

For example, a few months ago one of my top referring terms was “Power Pack”, because of the deliverability power pack that Marketo sells as part of our solution. At Marketo, I dedicate a large part of my budget to SEO optimization (via Toprank Online Marketing) to make sure we are number one for most of the top terms in our industry.