Writing for the Web: The Human Algorithm and Zero-Sum SEO
B2B Memes
MAY 31, 2012
The moment you achieve that precious optimization, Google changes its algorithm and reverses all your gains. My cynicism about SEO doesn’t mean I’m not in favor of marketing your content. Most writers, I think, need to do more marketing to potential readers, not less. But both parties should gain from that marketing effort.
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