B2B Memes

MAY 31, 2012

The moment you achieve that precious optimization, Google changes its algorithm and reverses all your gains. My cynicism about SEO doesn’t mean I’m not in favor of marketing your content. Most writers, I think, need to do more marketing to potential readers, not less. But both parties should gain from that marketing effort.

SEO 100

SEO Google Search Marketing Optimization 100

B2B Memes

JULY 15, 2011

I would suggest, in fact, that every B2B publisher and content marketer needs one or more early adopters in their midst. Will they sometimes wax too enthusiastic about new tools that turn out to be dead ends, like Jaiku , FriendFeed , or Google Wave ? The benefits of early adopters don’t end with identification or advocacy.

Peer-to-peer 100

Peer-to-peer Blogger Social Media Twitter 100

B2B Memes

MARCH 25, 2011

First, a confession: My first reason for writing this post is so I can embed a really cool infographic about Google on my blog. So journalists, content marketers, and writers alike take note: Infographic skills are no longer optional. But the fact that I want to do it reflects the power and beauty of infographics. Click to enlarge.

Dwell 100

Dwell Advertising Mediums SEO High Quality Lead 100

B2B Memes

JUNE 18, 2012

The best recent example, perhaps, comes from Kashmir Hill’s Forbes.com story last February recapping Charles Duhigg’s New York Times article on consumer marketing and data mining. Hammock’s guideline for avoiding this fix seems pretty clear: If you can’t add value to a story, just link to it.

Curation 100

Curation Aggregators Act-On Guidelines 100

B2B Memes

SEPTEMBER 22, 2010

What Would Google Do? , My working life is now completely consumed by content marketing. Tags: New-Media Models Personal Branding Social Media The Future of Print content farms Content Marketing Gary Vaynerchuk Jeff Jarvis new media niche media old-media personal branding publishing models Twitter Webinar. by Jeff Jarvis.

Social Media 100

Social Media Work Management Media Bandwidth 100

B2B Memes

SEPTEMBER 15, 2011

That’s why I’ve so far stuck with Twitter and its follower model and dallied with Google Plus and its concept of differentiated social circles. Journalists, Content Marketing, and Tough Questions. With Facebook’s introduction yesterday of Twitter-like subscriptions , though, that could change. Related posts: Be Yourself.

Facebook 100

Facebook Work Management Marketing Management Differentiation 100

B2B Memes

APRIL 1, 2010

For B2B companies embracing their new role as publishers, the content marketing community has produced a huge archive of valuable advice. Most of the time, the kind of publishing that content marketers do isn’t very risky. Tags: Content Marketing Ethics publishing law transparency. The silence is understandable.

Privacy Policies 100

Privacy Policies Copyright Ethics Content 100