The Marketing Blender

DECEMBER 16, 2019

Our Services. Top 4 B2B Marketing Trends. The marketing trends every B2B company should follow. How can you tell if a trend is merely a flash in the pan or an actual shift in the market that indicates a long-lasting impact? You can read more about the process and benefits of B2B marketing automation here.

Trends 104

Trends Marketing Budget B2B Marketing Paid Search Agency 104

Goodish Agency

MARCH 10, 2021

On February 25th, 2021 new hosted our very first Goodish Show on optimizing your digital marketing strategy in 2021 where we addressed the market adaptation to the word-wide pandemic in 2020, addressed pressing digital marketing topics of today, and provided some of our biggest tips for growing your brand in 2021.

Marketing Budget 98

Marketing Budget Paid Search Agency Marketing & Strategy Marketing Strategy 98

The Marketing Blender

MARCH 2, 2022

Our Services. For a fractional CMO, scope of work is usually determined by a few different factors, including: The budget you have assigned to spend on marketing. The nature of your current and future marketing initiatives. Marketing Strategy. Marketing plan or roadmap. Marketing Execution.

CMO 98

CMO Marketing Budget Creation Marketing Budget Work Management 98

accelerate agency

OCTOBER 21, 2020

Software as a service (SaaS) is a business model which is becoming ever more popular. You need a SaaS marketing strategy that works. One which can help you with what is often the tough job of selling your service to prospective customers. What follows are 12 elements of a successful SaaS marketing strategy.

Paid Content 81

Paid Content Marketing Budget Work Management Paid Search Agency 81

Metadata

SEPTEMBER 29, 2022

[Insert the collective sighs of marketers.]. Although marketing budgets have recovered slightly since bottoming out during the pandemic, many B2B marketing teams are still treading water as sales cycles slow, buyers put their projects on hold, and leadership teams go into fight-or-flight mode.

Cost per Lead 98

Cost per Lead Ideal Customer Profiles Budget Programs CPL 98

Walker Sands

MAY 18, 2023

In fact, according to Integrate’s 2023 State of B2B Marketing survey , 22% of B2B marketers plan on cutting Demand Gen spend in 2023, while 25% plan on cutting ABM spend. Reallocate Budget to High-Performance Campaigns The great thing about running ads in Google, Bing, Linkedin, etc., Let’s see what they had to say.

Budget Programs 119

Budget Programs Demand Multi-Touch Attribution Cost per Lead 119

NuSpark Consulting

FEBRUARY 26, 2023

Furthermore, tracking lead and conversion attribution allows businesses to measure the return on investment (ROI) of their marketing efforts. There are several types of marketing attribution models that businesses can use to assign credit to different touchpoints along the customer journey.

Allocation 130

Allocation Marketing Attribution Lead Ranking Conversion 130

Golden Spiral

APRIL 1, 2022

Consulting giant McKinsey pointed towards this change as early as 2007: “…marketers must work more intensively than they have in the past with colleagues in other functions to develop, deliver, and communicate value propositions to consumers who want independent advice and frequently aren’t willing to pay for higher-touch sales and service.”.

Top of Funnel 62

Top of Funnel Paid Search Agency Work Management Paid Content 62

Zoominfo

MAY 3, 2020

Several popular analytics platforms allow you to build marketing attribution models—but the most common and cost-effective method is to leverage Google Analytics conversion tracking. Attribution models don’t just give marketers credit for the sake of credit—they also help assess the effectiveness of various campaigns and channels.

Marketing Attribution 130

Marketing Attribution Multi-Touch Attribution Paid Content Sales Management 130

Parse.ly

DECEMBER 8, 2021

Why Google Analytics is insufficient for tracking content marketing ROI. Measuring content marketing ROI with Parse.ly Calculating content marketing ROI. Content marketing ROI success can mean a lot of things. Content Conversions to measure and track your content marketing ROI. content analytics.

Multi-Touch Attribution 59

Multi-Touch Attribution ROI Top of Funnel Marketing Analytics Tools 59

SmartBug Media

APRIL 14, 2023

To achieve that longevity, you'll need your marketing, sales, and customer service teams to work together as one. Revenue operations (RevOps) is a business process that uses automation to align the marketing, sales, and customer service departments, helping them make decisions that promote growth and drive predictable revenue.

Enterprise Management 98

Enterprise Management Work Management Marketing Management Marketing Budget 98

Choozle

JANUARY 25, 2022

There are many ways that customers can find your product, thanks to your marketing channels. You might advertise through social media, through Google Ads, and by using an SEO strategy. There are also the pages of your website that customers see before they make a sale. Consider a product that your business offers.

Lead Ranking 82

Lead Ranking Top of Funnel Marketing Budget Touchpoints 82

SalesIntel

AUGUST 21, 2023

So as B2B industries become more competitive, we need to find more effective ways to market our products and services. That’s where personalization for B2B marketing campaigns comes in handy. Research indicates that 97% of marketers see better results when they implement personalization in their marketing efforts.

Enterprise Management 40

Enterprise Management Marketing Budget Work Management Marketing Management 40

Oktopost

MAY 23, 2022

The eternal question for B2B marketers is: When is the best time to sell to buyers? But the longer your B2B sales cycle is, the more chances your buyers will lose interest and look elsewhere. What is intent-based marketing? What are the benefits of intent-based marketing? Quick Links. What is intent data?

Intent 90

Intent Paid Search Agency Allocation Marketing Budget 90

InsightSquared

SEPTEMBER 20, 2018

At Winning by Design, we help implement Sales as a Science by applying the scientific method to all areas of the customer journey which is, in many ways, the kaizen approach to GTM (go-to-market). So what does the Japanese manufacturing philosophy have to do with modern GTM strategy, you ask?

Marketing Analytics Tools 184

Marketing Analytics Tools Top of Funnel Marketing Attribution Lead Ranking 184

Parse.ly

DECEMBER 21, 2020

Google Analytics doesn’t help content marketers looking to pinpoint their return on investment. While Google Analytics is great for tracking direct-touch marketing, like ads, it wasn’t built to parse the complexity of content’s role in revenue generation. What is content marketing ROI? Table of Contents.

Multi-Touch Attribution 52

Multi-Touch Attribution ROI Marketing Analytics Tools Top of Funnel 52

BenchmarkONE

AUGUST 21, 2019

And you don’t need to be selling software to find value in this info. These webpage tracking tools provide data that uncovers patterns that signify where your B2B website – and your overall marketing strategy – is succeeding and where it might need some work: Website Analytics. Attribution Software.

Marketing Funnels 70

Marketing Funnels Top of Funnel Lead Ranking Lead Scoring 70

The Lead Agency

NOVEMBER 11, 2019

According to marketing guru Neil Patel, guest blogging is the best inbound marketing strategy. However, in today’s digital environment where search engines place more and more emphasis on high quality backlinks, putting time into writing blogs for guest posts may be a more effective strategy for your SEO overall.

SEO 48

SEO High Quality Lead Marketing Budget Advertising Agencies 48

Biznology

FEBRUARY 25, 2020

Some B2B companies love their tried-and-true strategy. They have always gone to market with big trade events, airport advertising, and field sales reps to follow-up on all those leads. But what if you’re a mid-tier manufacturer of intermediate goods that have very long sales cycles. B2B lags in digital.

B2B Marketing 118

B2B Marketing Work Management Marketing Management B2B 118

Valasys

APRIL 3, 2023

Leaders are now more than ever asking, “How can we modify our GTM strategies in light of the anticipated market conditions for 2023?” Overall, intent data can be a powerful tool for businesses looking to optimize their marketing and sales efforts and improve customer engagement and retention.

Intent Data 52

Intent Data Intent Marketing AI Marketing Analytics Tools 52

Vidyard

NOVEMBER 21, 2013

YouTube is a critical part of your video marketing strategy as it’s the second largest search engine next to Google. So let’s take a look at how to make better use of YouTube and your marketing budget by driving engaged viewers back to your website. How to Use YouTube in a Strategic Combo!

Youtube 50

Youtube Marketing Budget Video Marketing Marketing & Strategy 50

Valasys

DECEMBER 5, 2019

Forrester considers the year 2020 to mark an inflection point in business customers’ relationship with their providers driven in part by expectations of consistency across all the multiple channels that they are engrossed across, & partially by increasing the reliance on both marketing & sales to provide the service of timely engagement.

Marketing AI 110

Marketing AI Trends B2B Marketing Top of Funnel 110

SalesIntel

FEBRUARY 20, 2023

In our webinar transcript below, we share advice from two experienced, SaaS CEOs on how you can put data and intelligence into the sales motion to give them efficiency, generate a consistent sales pipeline, and make the go-to-market team efficient. That way, you can get your CEOs on board with your go-to-market strategy.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Bombora 52

SalesIntel

FEBRUARY 20, 2023

In our webinar transcript below, we explain how you can put data and intelligence into the sales motion to give them efficiency, generate a consistent sales pipeline, and make the go-to-market team efficient. That way, you can get your CEOs on board with your go-to-market strategy. Think about it.

Intent Data 52

Intent Data Marketing Analytics Tools Ideal Customer Profiles Intent 52

Hinge Marketing

APRIL 11, 2014

The benefits of email marketing have been proven time and time again. About half of B2B companies spend at least 10% of their marketing budgets on email, and email marketing’s ROI has been found to be 127%. In other words, for every $1 you put into email marketing, you can expect to get $1.27 Online events.

Contacts 48

Contacts Organization Marketing Budget Word of Mouth 48

SalesIntel

APRIL 16, 2021

Moreover, you can create a targeted promotional strategy for each customer segment and improve sales and marketing budget efficiency. Message personalization is the number one tactic used by email marketers to increase engagement rates. Personalized recommendations are responsible for close to 35% of Amazon sales.

Marketing Budget 80

Marketing Budget Psychographics Lead Ranking Webinar Metrics 80

Webbiquity

JANUARY 12, 2021

Generate more leads (or sales) and increase brand awareness, without spending more (or at best, not much more) money. That means both B2B and B2C marketers are challenged to answer the same question: how can I know which marketing tactics are actually driving sales, so I can allocate my marketing budget more effectively?

Allocation 232

Allocation Marketing Budget Marketing Attribution Multi-Touch Attribution 232

The ROI Guy

DECEMBER 9, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Thursday, December 09, 2010 Seeing ROI in the Cloud?

ROI 40

ROI Marketing Budget Work Management Marketing Management 40

The ROI Guy

JANUARY 25, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

ROI 40

ROI Marketing Budget Work Management Budget Programs 40

The ROI Guy

JANUARY 10, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Monday, January 10, 2011 Let the Good Times Roll?

Enterprise Management 40

Enterprise Management Work Management Marketing Management Spending 40

The ROI Guy

FEBRUARY 15, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. New TCO Calculator: EMC SMB Virtual Solutions Advi.

ROI 40

ROI Social Media Marketing Budget Budget Programs 40

The ROI Guy

MAY 6, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Posted by Tom Pisello at 10:33 AM Email This BlogThis!

Work Management 40

Work Management Marketing Automation Services Marketing Management ROI 40

The ROI Guy

NOVEMBER 4, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

The ROI Guy

JANUARY 20, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Alinean recognized by BtoB Magazine’s as one of To.

SMB 40

SMB ROI Marketing Budget Work Management 40

The ROI Guy

JANUARY 17, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

The ROI Guy

DECEMBER 23, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Alinean recognized by BtoB Magazine’s as one of To.

ROI 40

ROI Enterprise Management Marketing Budget Budget Programs 40

The ROI Guy

OCTOBER 22, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

Work Management 40

Work Management Marketing Management ROI Marketing Budget 40