Paul Gillin

OCTOBER 11, 2012

I spend a lot of time in LinkedIn groups and have learned a bit about maximizing their potential as conversation-starters. The best way to provoke discussion on LinkedIn is to ask questions. LinkedIn is the only major social network that doesn’t permit brands to interact as members. Don’t Copy From Twitter.

Linkedin 50

Linkedin Webinar Metrics Tips Webcast 50

Paul Gillin

MARCH 1, 2012

This graphic, which appeared in The Wall Street Journal on Tuesday , says a whole lot about Facebook’s success and Google+ ‘s struggles, but it’s an incomplete picture of the true value of social networks. shows that Google+ users are signing up—but then not doing much there,” the Journal writes.

Social Networks 50

Social Networks Twitter API Facebook 50

Paul Gillin

JUNE 18, 2013

Listen to your market and customers using tools like Twitter filters, Google Alerts and LinkedIn searches. Facebook is fun, LinkedIn is business, Twitter is rapid-fire news. CME Group (the former Chicago Mercantile Exchange) has amassed the largest Twitter following of any B2B company of which I’m aware.

Social Media 50

Social Media Social Marketing Media Social Networks 50

Paul Gillin

JUNE 26, 2014

The summary specifically mentions the influence of “social media institutions such as Facebook, Google+, LinkedIn, and Twitter,” and also refers to “social media campaigns.” I know of no research in this area, but five years ago Google took to the streets of Times Square to ask 50 passersby what a browser is.

Social Media 50

Social Media Media Peer-to-peer Social Networks 50

Paul Gillin

OCTOBER 7, 2010

For example, I have 725 friends on Facebook, nearly 1,000 connections on LinkedIn, and almost 7,500 Twitter followers. For example, when I consult TripAdvisor to make a hotel reservation or Google Maps to find a restaurant, I put faith in the advice of total strangers. No social map is going to unearth these relationships.

CRM 50

CRM B to B Marketing Management Eye-Tracking 50

Paul Gillin

APRIL 13, 2011

Create a Twitter hashtag and promote it to your colleagues and registrants. Schedule Twitter promotions to go out at different times of the day, including on weekends. Ask registrants for a Twitter address and then follow them on Twitter. Limit Twitter messages to 120 characters to allow for retweeting.

Social Media 50

Social Media Promotion Media Landing Pages 50

Paul Gillin

SEPTEMBER 6, 2011

The service crawls Twitter and ranks members automatically. They aren’t active on Twitter and they don’t have Klout accounts. If Google did that, Congress would be holding hearings. Except that Klout doesn’t currently monitor blogs, other than those on Google’s Blogger service.

PageRank 50

PageRank Social Networks Wikipedia Ideal Customer Profiles 50