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Always Be Linking: 9 Places B2B Marketers Might Miss Link Building Opportunities

KoMarketing Associates

Link building is not something B2B marketers think about regularly. While most marketers realize the importance of links for search engine optimization, experience has shown that link building does not often stay top of mind with everything else that commands attention in a B2B marketing program.

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Defining Link Metrics that Impact SEO Link Building Development

KoMarketing Associates

Location of the link opportunity – will the link be placed in the main body of text or some navigational location (like a blog sidebar or footer area). There are SEO-specific link building tools that mash-up various metrics such as those listed above to create scores for links, and pages and domains that links are located on.

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The One-Hour Guide to SEO: Link Building - Whiteboard Friday

Moz

Posted by randfish The final episode in our six-part One-Hour Guide to SEO series deals with a topic that's a perennial favorite among SEOs: link building. Today, learn why links are important to both SEO and to Google, how Google likely measures the value of links, and a few key ways to begin earning your own.

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An Introduction to Black Hat SEO

Hubspot

If you are new to the search space, the purpose of search engines like Google is to provide the best results when someone completes a search. Google explains keyword stuffing as: Lists of phone numbers without substantial added value. It’s pretty easy to spot and Google will be able to tell that the content sounds unnatural.

SEO 74
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100+ Blog Directories and RSS Sites for Promoting Your Blog

Webbiquity

The list excludes sites that were, ahem, inappropriate for most blogs, had non-operational submission forms, appeared inactive, required a fee, or had a Google Pagerank of zero. Create a plain text file, using Notepad or a similar tool, with the following information compiled: Blog name/title (e.g., Post on Google Buzz.

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Best Business Blogging Tips and Guides of 2010 (So Far), Part 1

Webbiquity

On LinkedIn, you want to be all about business. Some of the tools take a bit of time to set up initially, but it’s a quick process from there on out. Based on the top ranking factors for SEO , Keith Moehring explains how one key tool, still overlooked by many companies, may be the silver bullet for SEO success. Tweet This!

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40 Essential SEO Terms Marketers Should Know [Glossary]

Hubspot

Jargon alone shouldn't stop you from making your site the powerful marketing tool it can be. Inbound Link - A link from one site into another. A link from another site will improve your SEO, especially if that site has a high PageRank. It is technically known as 'Toolbar PageRank.'