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The Best 18 Online Marketing Tools for Small Businesses

Hubspot

Fortunately, there are plenty of impressive online marketing tools you can use to help create a more effective solution. If you work for a small business, it's particularly imperative you find tools to help you manage the wide scope of your marketing demands. Online Marketing Tools for Small Businesses.

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9 Types of Web Analytics Tools — And How to Know Which Ones You Really Need

Parse.ly

Google Analytics — the most popular web analytics tool. Many businesses start with Google Analytics. Using Google Analytics, you can understand which channels bring you website traffic and see metrics like pageviews, unique pageviews, average time on page, and bounce rate. and Google Analytics in tandem for this reason.

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What Is a Landing Page? All Your Questions, Answered

Hubspot

Marketers can capture this contact information using a lead-capture form, where visitors can enter details like their name, email address, and job title. A good landing page is focused on a particular stream of traffic -- say, from an email campaign that's promoting an ebook. Email Newsletter Subscription.

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4 Tactics to Measure B2B Advertising Effectiveness

KoMarketing Associates

By focusing on top-of-funnel metrics, you’re missing the whole story, and more often than not, when you dig deeper, you might find out that you’re driving the wrong kind of traffic. In a marketer’s iceberg, at the absolute very least, you must ensure that you’re optimizing for MQLs (Marketing Qualified Leads).

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Best Lead Generation Methods and Strategies

Albacross

Although warm contacts are usually the best way to start, the number of leads generated through online marketing far surpasses personal contacts exponentially. Advantages of Marketing Your Product on the Internet. Lead Capture Pages. The internet has created the most effective commerce model in history.

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9 Types of Web Analytics Tools — And How to Know Which Ones You Really Need

Parse.ly

Google Analytics — the most popular web analytics tool. Many businesses start with Google Analytics. Using Google Analytics, you can understand which channels bring you website traffic and see metrics like pageviews, unique pageviews, average time on page, and bounce rate. When do you need more than Google Analytics?

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What A/E/C Marketers Need to Know about Marketing Technology

Circle Studio

On the paid search side, there is Google AdWords, as well as pay-per-click (PPC) offerings from Yahoo and Bing. While not likely a large part of the A/E/C marketing budget, PPC can be helpful for boosting thought leadership pieces and increasing traffic for hard(er) to rank pages like office locations.