Tomorrow People

APRIL 10, 2018

With the move online, marketing has an even more important role to play in capturing prospects’ attention as they do their research in order to generate, nurture and deliver more sales-ready leads. This means taking a new approach to how leads are managed, scored and measured and to the steps taken to move prospects along the sales funnel.

Lead Scoring 176

Lead Scoring Lead Ranking Top of Funnel Sales Qualified Leads 176

Tomorrow People

MARCH 8, 2018

With an effective content marketing strategy, you can see exactly how much revenue your marketing content has generated, right down to the individual customer. To see an example, take a look at a white paper we created for our client, Coburg Banks. Sounds great. But how does it actually work?

Marketing Budget 267

Marketing Budget Top of Funnel Lead Scoring Lead Ranking 267

Tomorrow People

MARCH 5, 2012

Lead nurturing, when executed properly, can serve to encourage sales as well as generate more leads through forwarding and sharing. In fact, buyers listed vendor websites and white papers or ebooks as two of the top three influences that helped them feel confident enough to make a purchase.

Lead Nurturing 120

Lead Nurturing Lead Scoring Lead Ranking Work Management 120

Tomorrow People

OCTOBER 12, 2011

To generate content, you also need to consider how to identify and utilise the intellectual property and specialist knowledge within your business. White papers. This is your unique content asset and applying it right will help raise your profile as an industry leader. It includes online content such as: Articles. Mobile apps.

Inbound Marketing 120

Inbound Marketing Planning Webcast Buying Cycle 120

Tomorrow People

MARCH 22, 2018

Wanna know the secret sauce to a great lead generation website and how it feeds into your overall content marketing strategy to deliver leads and ROI? Strategy for lead generation — content marketing’s primary goal — involves looking at what you want your website to do, rather than what it is. Well, you’re in the right place.

Lead Generation 393

Lead Generation Top of Funnel Lead Ranking Marketing Qualified Leads 393

Tomorrow People

MARCH 21, 2012

You can achieve this by: Moving web visitors down the sales funnel: An example of this process is - your web visitor downloads some awareness content such as a white paper from your site. Is your website the missing link in your lead generation strategy? Are you getting enough out of your lead generation strategy?

Design 120

Design Marketing Websites Marketing Automation Services Top of Funnel 120

Tomorrow People

JANUARY 7, 2021

Strategy for lead generation includes looking at what you want your website to do, rather than what it is. Often, you’ll find that a limited number of concrete changes make a big difference to your lead generation figures. That’s where a lead generation strategy starts: seeing where you’re weak.

Lead Generation 156

Lead Generation Lead Ranking Marketing Qualified Leads Sales Qualified Leads 156