Customer Experience Matrix

MAY 18, 2010

Last week's post Why Marketers Don't Measure generated some interesting debate on whether the problem is lack of time or lack of knowledge. These could offer a book, Webinar, white paper or something else; what matters is which value proposition is more attractive, which would be measured simply through the open rate.

Open Rate 120

Open Rate Paper Tagging Display 120

Customer Experience Matrix

JANUARY 5, 2012

The dominant image of this Webinar, and the eponymous white paper (available on the RaabGuide web site), is a high stone wall representing the effort required to deploy a marketing automation system.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Work Management Automation 120

Customer Experience Matrix

OCTOBER 15, 2010

My Marketo presentation was based on the marketing measurement white paper I recently wrote for them, which argues that measurement should be based on tracking buyers through stages in the purchase process. Tags: last click attribution marketing measurement demand generation marketing automation marketo.

Allocation 120

Allocation Marketing Automation Services Marketo Demand Generation 120

Customer Experience Matrix

JUNE 3, 2009

Second of three posts on demand generation interfaces.) This reinforces the point that most companies will need help to take advantage of the new opportunities that demand generation systems present. See my recent white paper Restoring the Balance for more on this.) Todd felt the campaign flows were “as easy as Visio”.

Work Management 120

Work Management Marketing Automation Services Marketing Management Demand Generation Agencies 120

Customer Experience Matrix

NOVEMBER 7, 2006

Could any white paper title grab my attention more quickly than “The Five Essentials of Customer Experience Management” ? Even knowing the paper is from TeaLeaf Technology ( www.tealeaf.com ), which captures a browser-eye-view of Web sessions, and is therefore limited to online experiences, doesn’t really dim my curiousity.

Paper 120

Paper Analysis Tactics Course 120

Customer Experience Matrix

FEBRUARY 26, 2009

offering a white paper or promoting a Webinar) and the larger process of managing the flow of treatments. Tags: software usability measurement marketing automation lead management demand generation. But it turns out that those posts served a purpose beyond procrastination.

Vtrenz 120

Vtrenz Market2Lead Work Management Marketing Automation Services 120

Customer Experience Matrix

OCTOBER 26, 2009

Summary: a new survey suggests that marketers are less focused on lead generation than on final sales, growing current customers and building online communities. Marketing Measurement Practices The group reported using three broad types of marketing success measurements: - 91% measured new customers acquired or leads generated. -

Social Media 120

Social Media Customer Surveys Social Marketing Media 120

Customer Experience Matrix

JULY 9, 2009

Full disclosure: they also hired me to write a white paper.) The company is now ramping up its lead generation and inside sales operations, aiming to grow quickly beyond its dozen-plus existing installations. (To To top it off, they recently announced their 2.0 release , a new TPC-H record , and $22 million Series C funding.

Enterprise Management 120

Enterprise Management Advertising Benchmark Vendors Paid Search Agency 120

Customer Experience Matrix

JANUARY 8, 2013

I myself have just completed a white paper on Top Five Metrics for Revenue Generation Marketers , sponsored by LeadMD , and touched on it in a separate Gleanster study, Revenue Performance Management - The Evolution of Marketing Automation. Marketing measurement is a perennially popular topic.

Eloqua 120

Eloqua Generation Paper Work Management 120

Customer Experience Matrix

JANUARY 17, 2009

The heart of my presentation on Wednesday ended up as a list of 37 “best practices” for marketing automation / demand generation programs. I’ll probably embed them in a white paper for the Raab Guide Web site in the near future, but for now I thought I’d share them here. (If But I digress.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketing Automation Services Marketing Automation 120

Customer Experience Matrix

JANUARY 24, 2015

Lead Liaison content creation Lead Liaison calls itself “revenue generation software” to indicate that it provides more than a standard B2B marketing automation product. The company also has special features for marketing agencies who use the system for their clients. Such agencies account for about one quarter of the Hatchbuck business.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Paid Search Agency Marketing Report 120

Customer Experience Matrix

NOVEMBER 29, 2006

Also, my stack of white papers to review is getting taller and I do so enjoy critiquing them. (At The same problem really applies to any analytical technique, even things like regression that don’t require data generated from structured tests.

Terms and Conditions 120

Terms and Conditions Validation Aggregators Paper 120