The Marketing Blender

MARCH 15, 2021

It stands for Return on Investment, and it’s calculated by measuring the cost of an action versus the revenue it generates. When MQLs are nurtured to the point where interest triggers a conversation with a salesperson who validates they are able and interested in making a purchase, they become a “Sales Qualified Lead” or an SQL.

Marketing Qualified Leads 52

Marketing Qualified Leads ROI Sales Qualified Leads Lead Ranking 52

ClearVoice

APRIL 1, 2021

Companies and institutions can have KPIs for sales, customer service, corporate responsibility and other categories, but marketing is the department where KPIs are most likely to be baked into every initiative and activation, as well as set out at the beginning of every fiscal year. How did it build on the results of previous campaigns?

Cost Per Click 64

Cost Per Click Lead Ranking Paid Search Agency Marketing Qualified Leads 64

Industrial Marketing Today

MAY 11, 2010

The top findings I got out of the release were: 47% of the sales professionals reported a slight increase in the size of their B2B pipelines this year as compared to last year. However, the sales cycles have also become longer, making it much harder to close deals. This one caught me by surprise.

Sales Cycle 60

Sales Cycle Lead Ranking Marketing Qualified Leads B2B Sales 60

Industrial Marketing Today

JULY 9, 2010

Let’s get one thing straight from the get go, if you are in a declining market with low demand for your products and services, no amount of automation will help you generate new leads. To most C-level execs that really means answering the question, “How much revenue did it generate?” Or do we need to show a verifiable ROI?

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60

KoMarketing Associates

OCTOBER 1, 2019

Generating marketing qualified leads (MQLs) from a search engine optimization program remains a top challenge for B2B marketers. The importance of getting the most out of the traffic acquired from successful SEO tactics cannot be understated. But don’t stop there when considering lead generation goals.

Marketing Qualified Leads 121

Marketing Qualified Leads Lead Ranking SEO Generation 121

Zoominfo

JULY 14, 2023

A B2B (business-to-business) marketing strategy describes how one business will promote its products and services to other businesses, coordinating with the sales team to convert them into customers. Market positioning is not a job for marketing to figure out — it’s a collaborative process across teams. What is B2B Marketing?

Paid Content 130

Paid Content Planning Marketing Report Marketing Budget 130

PureB2B

JUNE 15, 2022

It may have something to do with its potential to generate B2B leads. According to Semrush’s State of Content Marketing 2022 report, lead generation is one of the top three goals of content marketing for B2B marketers. Read on to discover tried-and-tested methods to boost your content’s B2B lead generating powers.

Lead Ranking 62

Lead Ranking Marketing Qualified Leads Generation Lead Scoring 62

Envy

SEPTEMBER 24, 2020

When used correctly, PPC has the potential to accelerate up business growth by turning on the MQL tap. With PPC, you can target the right people on every channel to generate quality leads, build relationships, and quickly scale your inbound marketing. Remarketing on the Google Display Network and on YouTube is a great idea too.

PPC 118

PPC Top of Funnel B2B Marketing Paid Search Agency 118

SmartBug Media

NOVEMBER 18, 2022

HubSpot, a customer relationship management (CRM) platform used for inbound marketing , explains the buyer’s journey with a flywheel. A/B tests take one item to test—like a landing page template or ad graphic—and measure which generates the most views or conversions. The Inbound Methodology.

Inbound Marketing 98

Inbound Marketing Top of Funnel Lead Ranking Sales Qualified Leads 98

Hubspot

FEBRUARY 5, 2020

That’s the tricky thing about marketing to marketers (and sales and service teams for that matter) — your instinct is to share everything, but if you do, you run the risk of losing your competitive edge. Manage SERP presence through partnerships and snippet strategy. Informational ads — these ads grow our content leads.

Enterprise Management 98

Enterprise Management Hubspot Lead Ranking Sales Management 98

Inbox Insight

NOVEMBER 23, 2022

What is B2B lead generation? Lead generation isn’t just about generating leads; it’s about generating quality leads – an essential activity for B2B marketing and sales teams. In the world of B2B marketing, lead generation encompasses much more than simply identifying prospective customers.

Lead Ranking 97

Lead Ranking Lead Generation Sales Qualified Leads Ideal Customer Profiles 97

Hubspot

OCTOBER 17, 2018

Growth hacking is the term used to describe experiments and processes aimed at building and maintaining a company’s customer base. If you come up with a game-changing tactic, spread the word. The new variation produced a 15% lift in one of Wistia's main onboarding metrics - and led to more account activations and sales.

Resources 99

Resources Lead Ranking Marketing Automation Services Lead Scoring 99

Sharpspring

NOVEMBER 24, 2020

Rather than bombarding potential customers with cold calls and “sales-y” emails, you offer useful, generous and beautiful content free of charge. Outbound marketing usually includes content in the form of direct mail, telemarketing, email marketing and events (which are considered more traditional, “old school” marketing tactics).

Marketing Automation Services 57

Marketing Automation Services Marketing Automation Automation Telemarketing 57

Marketing Insider Group

DECEMBER 8, 2020

Understandably, B2B marketers are hard-pressed to recalibrate their lead generation strategies in this ever-shifting landscape. The Top B2B Lead Generation Strategies. 61% percent of businesses say that lead generation is their biggest marketing challeng e. Create High-Quality, Evergreen Content. Personalize More Touch Points.

Lead Ranking 357

Lead Ranking Lead Generation Paid Content Lead Scoring 357

Hubspot

APRIL 20, 2017

Are you planning a live stream, like a webinar or YouTube Live? Plus, many of these platforms can be shared on social media -- that’s what makes one like YouTube Live so valuable, since it’s also easy to share a “watch page” on a number of social networks: 5) Connect with industry experts. 14) Tag your YouTube videos.

Lead Ranking 76

Lead Ranking Marketing Qualified Leads Lead Scoring Co-Registration 76

Anteriad

APRIL 25, 2023

Keeping up with the latest B2B Sales and Marketing terms is no simple task. With a seemingly endless stream of new trends, tactics, and acronyms, keeping your finger on the pulse of marketing key terms is vital to stay current (and relevant) as a B2B marketer. BANT stands for:  B udget – Do they have the ability to spend? 

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Keeping up with the latest B2B marketing and sales terms is no simple task. With a seemingly endless stream of new trends, tactics, and acronyms, keeping your finger on the pulse of marketing key terms is vital to stay current (and relevant) as a B2B marketer. BANT stands for:  B udget – Do they have the ability to spend? 

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

accelerate agency

FEBRUARY 26, 2023

Added to that, today’s tech-savvy B2B SaaS buyers like to complete their own research process before even thinking about contacting your sales team. Through a combination of human expertise, data, and machine learning, accelerate agency creates ambitious strategies that ensure continual PQL and MQL growth, as well as MRR.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

accelerate agency

FEBRUARY 26, 2023

Added to that, today’s tech-savvy B2B SaaS buyers like to complete their own research process before even thinking about contacting your sales team. Through a combination of human expertise, data, and machine learning, accelerate agency creates ambitious strategies that ensure continual PQL and MQL growth, as well as MRR.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

accelerate agency

FEBRUARY 26, 2023

Added to that, today’s tech-savvy B2B SaaS buyers like to complete their own research process before even thinking about contacting your sales team. Through a combination of human expertise, data, and machine learning, accelerate agency creates ambitious strategies that ensure continual PQL and MQL growth, as well as MRR.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

Metadata

SEPTEMBER 19, 2022

The end goal of lead generation isn’t to attract just any lead. It’s to attract high-quality leads for your sales team. Below, we’ve highlighted some of the best tactics around to capture worthwhile potential leads. We also go over an example of the lead generation process for more tips on how to start or improve your strategy.

High Quality Lead 52

High Quality Lead Lead Ranking Sales Qualified Leads Marketing Qualified Leads 52

Full Circle Insights

NOVEMBER 25, 2020

Consumers became marketing rockstars themselves through influencer marketing and user-generated content on social media. The shift into data driven digital marketing has created a single source of truth, effectively driving sales and business goals.”. SEO Brought Content Discovery to New Level.

Lead Ranking 52

Lead Ranking Sales Management Marketing Attribution Enterprise Management 52

Hinge Marketing

JULY 21, 2022

A website on a user-friendly CMS (content management system) such as WordPress is critical to any integrated marketing strategy. More EAT means more website traffic and digital leads you can shepherd through the marketing funnel. When we think of SEO, the technical tactics for websites often come to mind.

Paid Content 92

Paid Content CMS Development Lead Ranking Work Management 92

Hubspot

OCTOBER 28, 2019

Lead generation. Lead to marketing qualified lead (MQL); MQL to sales qualified lead (SQL); customer purchase/closed-won business. Sales promotions. Identify your channel managers. This is important for two reasons: 1) that manager is the expert on their channel (e.g. Top page views; top exits.

Marketing Qualified Leads 99

Marketing Qualified Leads Planning Lead Ranking Multi-Channel 99

SnapApp

DECEMBER 14, 2016

Sales enablement. I do exactly that at my agency, Web Profits by creating content & videos about our core values, beliefs, process and inner workings which helps us show our human side and potential clients feel like they know us. Provide solutions and start them on the sales funnel. Marketing automation. Back to top.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

Convince & Convert

JULY 15, 2016

So using content in your campaign and your demand gen strategies to engage with your prospects, get more prospects into your funnel, but also help sort out which ones are the best ones for sales. You think about top of the funnel. But something like an assessment or an ROI calculator might be very bottom of the funnel.

Top of Funnel 102

Top of Funnel Marketing Automation Services Advertising Funnels Content 102

distribion

MARCH 22, 2017

Leading organizations are discovering how effective it is to run webinars as part of their marketing strategy for increased brand awareness and lead generation. In fact, according to recent research by the Content Marketing Institute , 58% of content marketers said they use webinars as one of their key marketing tactics.

Multi-Channel 55

Multi-Channel Marketing Mix Paid Content Webinar Metrics 55

SnapApp

DECEMBER 22, 2016

From actionable content marketing and demand generation techniques to the latest marketing technology and industry insights, this list of top content marketing blogs has something for everyone. Marketing and Sales make up the 2 main sections of HubSpot Blog’s blog (that’s a mouthful). Marketing, sales, customer service, IT, and more.

Marketing Analytics Tools 48

Marketing Analytics Tools Sales Management Top of Funnel Planning 48