Martech

JANUARY 29, 2024

Lead generation for B2B has undergone quite a transformation. Gone are the days when gating all content to meet quarterly MQL KPIs was effective. But have we deviated too far from sustainable lead generation practices and become too reliant on pay-to-play databases to fuel outbound initiatives? Contradiction?

Lead Ranking 114

Lead Ranking Lead Gen Ideal Customer Profiles Lead Scoring 114

Metadata

SEPTEMBER 28, 2023

I was the Director of Revenue Operations & Demand Generation Strategy. Like almost every B2B company on the planet, I knew my success would hinge largely on paid social advertising. So, I did what any demand generation marketer would do in my situation: DIY’d some LinkedIn ads using the platform’s native tools.

Paid Content 52

Paid Content Paid Social Agency Cost per Lead Advertising Agencies 52

Inbox Insight

MAY 24, 2024

When considering outsourcing your lead generation , selecting the appropriate partner is not just imperative—it’s critical for fueling your sales pipeline and enhancing your ROI. Without vetting potential vendors, there’s a tangible risk of allocating budget towards low-quality leads, affecting your sales funnel.

Lead Gen 52

Lead Gen Ideal Customer Profiles Lead Ranking Sales Management 52

Launch Marketing

NOVEMBER 15, 2023

As we strive towards 2024, the dynamics of B2B social media marketing strategy have witnessed profound changes, reshaping strategies and redefining norms. The strategies, tools and preferences of B2B marketers have shifted, charting new pathways in how businesses engage with their audience on various social platforms.

Social Media 125

Social Media Social Marketing Tactics B2B Marketing 125

Brandwatch Marketing

JANUARY 29, 2024

Your social media platforms can be a gold mine for leads. Brandwatch uses our presence on sites like LinkedIn and Twitter to generate leads, so we’re going to preach what we practice. If you get it right, social media lead generation is a viable and valuable strategy.

Lead Generation 97

Lead Generation Paid Content Social Media Generation 97

Top Rank Marketing

MAY 29, 2024

It’s not too hard to see why social media marketing is often associated with the B2C realm. But make no mistake: social media marketing can be extremely effective in B2B, helping marketers drive awareness, build community, establish credibility and much more. Do you need an Instagram strategy?

Social Media 99

Social Media Media Plans Planning B2B Thought Leadership 99

Brandwatch Marketing

JANUARY 29, 2024

Your social media platforms can be a gold mine for leads. Brandwatch uses our presence on sites like LinkedIn and Twitter to generate leads, so we’re going to preach what we practice. If you get it right, social media lead generation is a viable and valuable strategy.

Lead Generation 91

Lead Generation Paid Content Social Media Generation 91

Inbox Insight

OCTOBER 19, 2023

In the realm of Account-Based Marketing (ABM), two terms frequently arise that B2B marketers often struggle to comprehend – demand generation and lead generation. While these two concepts may seem interchangeable, they in fact serve unique roles in any B2B marketing strategy.

Demand Generation 105

Demand Generation Demand Generation Agencies Lead Generation Demand 105

Oktopost

JUNE 4, 2024

You’ll find one element in every B2B marketing success story: a high-quality lead is a lead that has true potential to convert. Generating high-quality leads is what all your marketing efforts come down to, and a lead generation landing page is a pivotal moment in the journey down your sales funnel.

Landing Pages 62

Landing Pages Lead Generation Paid Content Lead Scoring 62

PureB2B

JANUARY 3, 2022

But among all sales roles, the one most essential to a company’s profitability is the lead generator. This person not only develops strategic methods of attracting in-market buyers; they’re also responsible for nurturing potential customers—warming them up just enough so they’ll continue down the path to conversion.

Lead Gen 117

Lead Gen Sales Qualified Leads Lead Ranking Marketing Qualified Leads 117

Metadata

NOVEMBER 7, 2023

A button with a simple phrase can be the difference between a meaningless impression on your ad and a click that turns into pipeline. We’re talking about calls to action (CTAs) and how they make or break paid social campaigns. We looked at data from $130M in ad spend to help you answer that. What’s a call to action or CTA?

Cost per Lead 52

Cost per Lead Paid Social Agency CPO CPL 52

Webbiquity

JUNE 7, 2018

In survey after survey, year after year, lead generation is a top priority for B2B brands. No matter how big or small, B2B businesses can’t survive without new leads. Generating high-quality leads is essential to get more sales and more revenue. No leads means no clients and therefore, no sales.

Paid Content 276

Paid Content Lead Scoring Lead Ranking Lead Gen 276

Adobe Experience Cloud Blog

JULY 22, 2021

The same is true in marketing. Ads and Attribution. If you manage a marketing budget, you know how much money goes into two critical areas: paid media and marketing technology. Namely, B2B advertising leader LinkedIn and the #1 B2B marketing attribution application, Bizible. In short, your CRM.

Linkedin 154

Linkedin Sales Management Paid Search Agency ROI 154

KoMarketing Associates

APRIL 9, 2019

Maybe… but probably what you really want is better leads. It’s 2019, after all – B2B marketers have evolved past “lead gen 101” They need leads that contribute to pipeline. Leads that become closed deals and real revenue. Only 46% said it was lead quantity. Facebook Ads Library.

High Quality Lead 215

High Quality Lead PPC Lead Generation Budget Programs 215

The Point

MAY 17, 2021

Whatever demand gen channels you use to generate marketing leads, there’s value in always promoting a mix of content and other offers that span the entire buying cycle: early-stage, mid-stage, and late-stage. The Risks of Over-Reliance on Late-Stage Content Click To Tweet.

Marketing Management 207

Marketing Management Paid Search Agency Buying Cycle Demand Generation Agencies 207

KoMarketing Associates

APRIL 7, 2021

2020 was a tough year for B2B marketers – and everyone else. A few B2B marketing strategies did particularly well in 2020, and demand generation was one of them. For the marketers who were able to pivot quickly, many B2B demand generation best practices helped to ease the pain of 2020. The data bears this out.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

SmartBug Media

JULY 25, 2022

Your lead numbers are low, and you’re running out of time. It’s nearly the end of the month or quarter, you view your marketing dashboard to check on your metrics, and you see that your lead numbers are not hitting the mark. Lead numbers can be impacted by a number of factors that are out of our control as marketers.

Lead Gen 98

Lead Gen Lead Scoring Lead Ranking Leads 98

KoMarketing Associates

OCTOBER 15, 2019

LinkedIn is a prime platform for B2B companies looking to gain relevant web traffic, social media engagement, and high-quality leads through paid social media advertising. Let’s take a look at 5 ways B2Bs can and should optimize their LinkedIn advertising strategy. Perfect the Copy. Skills & Seniority .

Linkedin 141

Linkedin Advertisements Advertising B2B Marketing 141

The Point

NOVEMBER 27, 2018

Social media may be a hot topic in B2B marketing circles, but most of that buzz focuses on the role of social media advertising. After all, as earned media, the “cost” of organic social is basically zero. Are B2B marketers ignoring a huge opportunity? HS) Social media advertising has taken off lately.

Top of Funnel 203

Top of Funnel Demand Generation Agencies Demand Generation Lead Scoring 203

Oktopost

JULY 15, 2020

For the longest time, LinkedIn had a reputation as a site for networking and job searching. Not a bad zinger, but here we are four years later and LinkedIn is widely acknowledged as an invaluable resource not just for headhunters and job seekers, but for marketers and sales professionals too. Consider: You get more leads.

Lead Generation 148

Lead Generation Top of Funnel Linkedin Lead Scoring 148

Adobe Experience Cloud Blog

JULY 6, 2018

Congratulations, you have just gotten budget approval to launch a new social media campaign. As a marketer, you’re always looking for ways to impact the bottom line and what better way to do that than by creating a steady stream of potential new customers. While a high quantity of leads can undoubtedly be good, it’s not enough.

Sales Qualified Leads 134

Sales Qualified Leads Lead Scoring Lead Ranking Generation 134

KoMarketing Associates

OCTOBER 21, 2020

In my last blog we discussed the detailed ways B2B marketers can reach their target audience through paid advertising on LinkedIn. While there are several ad formats to choose from on LinkedIn, lead generation campaigns are one of the best ways to ensure conversions through LinkedIn advertising.

Linkedin 221

Linkedin Sales Qualified Leads B2B Thought Leadership Lead Scoring 221

Search Engine Journal

OCTOBER 21, 2022

Look beyond search and give Discovery ads a try. Set your Google Ads for lead gen and improve your cost efficiency by a great margin. The post Scale Your B2B Lead Generation With Discovery Ads appeared first on Search Engine Journal.

Lead Generation 82

Lead Generation Ads Generation Lead Gen 82

Adobe Experience Cloud Blog

MAY 24, 2019

But with more people fleeing traditional TV and radio for ad-free streaming services like Netflix and Spotify Premium, advertising on those once-powerful mediums has lost much of its luster. Social media. Organic vs. paid social: Which reigns supreme? Of course, not all social media promotion is created equal.

Social Media 134

Social Media Advertisements Advertising Marketing Automation Services 134

Contently

APRIL 13, 2017

I have a catalogued list of my favorite content marketing SlideShares. I’m talking about Why Content Marketing Fails , by Moz founder Rand Fishkin. It tackles the biggest content marketing mistakes with the help of clip art and some pretty bad fonts. Time for a definition!

Lead Gen 166

Lead Gen Lead Scoring Lead Ranking ROI 166

Valasys

AUGUST 18, 2020

LinkedIn, besides, being a popular professional networking website can also be used as an effective tool to generate leads for B2B companies. According to LinkedIn, 80% of B2B leads coming from social media are generated by LinkedIn. Steps to Use LinkedIn Effectively for Lead Generation.

Paid Content 98

Paid Content Lead Generation Linkedin Sales Qualified Leads 98

Oktopost

JUNE 19, 2023

Ah, lead generation – that everlasting conversation. For the past few years, a common thread in that conversation has been marketing – how involved is marketing, and how involved should the marketing team be in lead generation? This is never truer than it is on social media.

Lead Ranking 62

Lead Ranking Social Media Lead Generation Lead Scoring 62

Marketing Insider Group

DECEMBER 21, 2020

Most companies have learned that B2B marketing budgets are much more important than they thought – and that their existing marketing strategies, well, kind of sucked. Look, we all knew B2B marketing had plenty of problems long before COVID-19: Generic, bland, and forgettable content. this year as well.

Marketing Budget 344

Marketing Budget Marketing Budget Creation Budget Programs Research 344

Top Rank Marketing

OCTOBER 18, 2023

In an age where the allure of artificial intelligence (AI) has captured the attention of so many of us in the B2B marketing industry, the essence of authentic human connection in storytelling is more important than ever. “81% of marketers think content writers jobs are at risk because of AI.

Top of Funnel 110

Top of Funnel B2B Marketing Content Marketing B2B 110

Outbound Engine

OCTOBER 26, 2018

It used to be that you couldn’t walk down the sidewalk or drive down the street without seeing advertising. Now we can’t browse the internet or go on social media without seeing them either. One of the marketing questions we frequently hear is, “do Facebook ads really work?” Lead Generation Ads.

Lead Gen 43

Lead Gen Promotion Facebook Advertisements 43

The Marketing Blender

MARCH 15, 2021

Why Lead Gen Has Been So Difficult Since COVID and What You Can Do Get More Leads. Marketers need to toe the line between keeping the doors open and staying top of mind for their clientele. What does an effective digital marketing strategy look like in 2021 (and beyond)? Targeted paid social campaigns.

Paid Content 126

Paid Content Lead Scoring Lead Ranking Marketing Strategy 126

Binary Demand

MAY 30, 2023

Lead generation is the lifeblood of any business. And this necessitates investigating new lead generation methods. Remember that you cannot make sales without leads. Therefore, top-tier lead generation is essential to your sales pipeline. At the same time, explore how lead generation companies work.

Lead Generation 98

Lead Generation Paid Search Agency Sales Qualified Leads Marketing Budget 98

Binary Demand

MAY 30, 2023

Lead generation is the lifeblood of any business. And this necessitates investigating new lead generation methods. Remember that you cannot make sales without leads. Therefore, top-tier lead generation is essential to your sales pipeline. At the same time, explore how lead generation companies work.

Lead Generation 98

Lead Generation Paid Search Agency Sales Qualified Leads Marketing Budget 98

Mailmunch

MAY 20, 2021

When it comes to lead generation, it is crucial to use and employ different platforms and techniques. One of the platforms that are underutilized a lot is social media. . billion people use social media worldwide, making it the perfect channel for businesses to reach and generate leads.

Social Media 53

Social Media Lead Generation Generation Lead Scoring 53

Adobe Experience Cloud Blog

JULY 22, 2021

The same is true in marketing. Ads and Attribution. If you manage a marketing budget, you know how much money goes into two critical areas: paid media and marketing technology. Namely, B2B advertising leader LinkedIn and the #1 B2B marketing attribution application, Bizible. In short, your CRM.

Linkedin 80

Linkedin Sales Management Paid Search Agency ROI 80

Envy

MAY 16, 2022

So you've all heard of Paid LinkedIn lead generation forms, where a person views a LinkedIn Lead Gen ad for an eBook or for a demo or for some kind of other promotion. They decide they want to go for it, fill in some details and voilà they become a lead. To generating leads!

Organic Leads 118

Organic Leads Lead Generation Linkedin Organization 118

Only B2B

MARCH 10, 2022

“Generating B2B leads is simple and easy.” You know how difficult it is to boost sales with B2B lead generation tactics. You’re inundated with plenty of disinformation, including: conflicting data about the best ways to create leads. More sales = more leads. Step 1: Look For B2B Leads.

Lead Generation 118

Lead Generation Sales Management Paid Content Sales Qualified Leads 118