Martech Advisor

SEPTEMBER 11, 2019

The BELVG blog has curated an interesting list of differences between the two generations’ online shopping habits and social media usage: Millennials prefer platforms such as Facebook, YouTube. Gen Z is active on Snapchat, YouTube, or Instagram. Having the right combination based on their individual profiles is critical.

Social Media 74

Social Media Effectiveness Media Marketing & Strategy 74

The Effective Marketer

MAY 27, 2015

Note: In some cases you may create what I call a “competitor profile” which is NOT a battle card per se. Youtube can be a good source of information to catch product demos and reviews. Structuring your data collection based on the outcome will help you remain focused and work towards the outcome you need, i.e. a useful tool.

Work Management 100

Work Management Marketing Management Marketing Proposals Paid Search Agency 100

Heinz Marketing

MARCH 7, 2022

If you are, in fact, joining us live here in the middle of your workday, we are here on LinkedIn Live, Facebook Live, YouTube Live, 11:30 Pacific, 2:30 Eastern. I’m your host, Matt Heinz. Thank you very much for joining us. If you are watching this in real time, you have the advantage of now being part of the show.

Urgency Marketing 105

Urgency Marketing Work Management Ideal Customer Profiles Demand Generation Agencies 105

Outbrain

APRIL 20, 2020

In a nutshell, a buyer persona is a research-based profile of your target customers or audience. At the Gartner Digital Marketing Conference in 2017, research leaders presented how voice search is seeing an ever-increasing share of search volume. What message and imagery will you use? Optimizing for Voice Search Technology.

Paid Content 32

Paid Content Marketing & Strategy Marketing Strategy Buyer Personas 32

Zoominfo

JULY 14, 2023

If you’re looking to get even more specific, then you can look to develop an ideal customer profile, or ICP. Social media has emerged as a core channel in B2B marketing because it enables businesses to reach new customers where they are most active, with rich data and insights about their preferences and profiles.

Paid Content 130

Paid Content Planning Marketing Report Marketing Budget 130

Martech Advisor

MARCH 11, 2020

Customer 360 profiles are the foundation for delivering customer experiences that set companies apart from the competition and meet ever-increasing customer expectations. CDPs enable marketers and other business users to build unified profiles and deliver personalized interactions at scale,” said Raab.

Enterprise Management 53

Enterprise Management Marketing Management Ideal Customer Profiles POS 53

ClearVoice

NOVEMBER 11, 2022

We will lay out specific details related to the value of investing in content on several high-profile platforms. 694,000 hours of content are streamed on YouTube every minute. Recipients read as many as 98 percent of SMS messages. ( Gartner ). YouTube content. The best YouTube content often is evergreen and serialized.

SMS 98

SMS Buy Top of Funnel Content Marketing 98

DealSignal

MARCH 7, 2023

Social media Your potential customers are highly likely to have a social media presence, with a variety of platforms at their disposal, such as LinkedIn, Twitter, or YouTube. By utilizing search functions and filters, you can create a list of contacts that fit your Ideal Customer Profile (ICP). This differs depending on the vendor.

B2B Sales 52

B2B Sales Marketing Automation Services Top of Funnel B2B Marketing 52

Convince & Convert

SEPTEMBER 21, 2010

Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. Too often we see social media strategies that involve putting photos into Flickr, videos into YouTube or the creation of a Facebook application and then never revisiting the environment to engage with the communities around this content.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Single Grain

JULY 14, 2020

Step 1: A user visits Single Grain and opts in for a YouTube ads e-book. Step 3: A salesperson will analyze the visitor’s data and say something like, “ Hey, I noticed you downloaded this YouTube guide. Let’s look at a real-life example to better understand sales motions and how it helps SaaS businesses.

Marketing Budget 145

Marketing Budget Paid Search Agency Paid Content Work Management 145

EveryoneSocial

OCTOBER 26, 2021

Content Platforms (Youtube, Apple Podcasts, etc.) These are all places marketers and organizations NEED to be active participants in to reach their ideal customer profiles (ICPs) today, especially in B2B. Here is a list of dark social examples to keep in mind: Social Networks (LinkedIn, Twitter, Instagram, etc.)

Ideal Customer Profiles 69

Ideal Customer Profiles Work Management Paid Search Agency Marketing Management 69

Inbox Insight

APRIL 23, 2019

For example ‘Twitter’, ‘Inbox Insight’, ‘LinkedIn’, ‘Facebook’, ‘YouTube’…etc. In fact, Gartner predicts technology that recognizes customer intent, is so powerful that it will enable digital businesses to increase profits by up to 15% by 2020 ( Optimizely ). This can be referred to as digital body language or digital footprint.

Buyer Intent 49

Buyer Intent Intent Data Demand Generation Intent 49

Tomorrow People

NOVEMBER 21, 2022

With over a billion users, the video-based social media platform has attracted the envy of YouTube and Instagram, causing them to incorporate some of TikTok’s features into their own platforms (i.e. YouTube Shorts and Instagram Reels). In fact, Gartner expects that over 80% of enterprise IoT projects will use AI by the end of 2022.

Marketing AI 156

Marketing AI Paid Content Marketing Strategy Marketing & Strategy 156

Tomorrow People

NOVEMBER 21, 2022

With over a billion users, the video-based social media platform has attracted the envy of YouTube and Instagram, causing them to incorporate some of TikTok’s features into their own platforms (i.e. YouTube Shorts and Instagram Reels). In fact, Gartner expects that over 80% of enterprise IoT projects will use AI by the end of 2022.

Marketing AI 156

Marketing AI Paid Content Trends Marketing & Strategy 156

B2B Marketing Savvy

SEPTEMBER 17, 2009

YouTube: 85 million video views/day. Take your segment, your competitors, your alliance partners – do quick searches of Twitter, Facebook, LinkedIn, YouTube, Flckr, other sites to compile a quick/easy (and compelling) snapshot for management review. YouTube Channel: 400+ videos posted •LinkedIn: Yes.

Social Media 40

Social Media Advertising Agencies Paid Search Agency Ideal Customer Profiles 40

Hubspot

NOVEMBER 14, 2011

The best companies use marketing automation to generate qualified leads, leads with a detailed lead profile which provide insight into the customer about how they got to you, what activities they engaged in along the way, how often, and when. In fact, it might makes things worse. Marketing automation is a process, not a single product.

Marketing Automation Services 28

Marketing Automation Services Marketing Automation Work Management Top of Funnel 28

Hubspot

JULY 20, 2016

Everyone is a videographer - Thank you YouTube. While YouTube rolls out their mobile app update with LiveStream through the second half of 2016. Beacon technology maintains a relatively low profile considering the massive impact it offers to marketing campaigns. Everyone is a photographer - Thank you Instagram.

Marketing AI 28

Marketing AI Advertising Channels Work Management Marketing Management 28

Convince & Convert

SEPTEMBER 21, 2010

If a company wants to really reach at a local level a large “branded&# presence needs to be broken down to local pages or profiles. Most of the tools in the space focus on Twitter, we focus on Facebook Pages, YouTube and Twitter. This can be a problem if a business doesn't have a management tool in place.

Social Media 155

Social Media Media Paid Content Work Management 155

Single Grain

JULY 19, 2019

Just a couple years ago, Gartner analysts predicted that by 2020 (now a mere 6 months away!), Cadbury’s created a personalized video campaign that matched a Dairy Milk flavor with users based on data from their Facebook profile, including age, interest and location. Imagine that you’ve recorded a video for your YouTube channel.

Marketing AI 111

Marketing AI Paid Content Trends Work Management 111

Metadata

FEBRUARY 22, 2021

I’d say today, we figured out our buyer’s digital, and we understand our ideal customer profile, and what elements need to be in place for someone to be ready for Usermind and ready for journey orchestration. But holy hell, that was just so hard for us. I think we wasted money, and we ran so many experiments.

B2B 52

B2B Enterprise Management Work Management Marketing Management 52

Single Grain

JULY 19, 2019

Just a couple years ago, Gartner analysts predicted that by 2020 (now a mere 6 months away!), Cadbury’s created a personalized video campaign that matched a Dairy Milk flavor with users based on data from their Facebook profile, including age, interest and location. And don’t just think YouTube. 6) Influencer Marketing.

Marketing AI 108

Marketing AI Paid Content Trends Work Management 108

Online Marketing Institute

JUNE 22, 2009

Millions of white papers, books,… Read more… Doug Kessler | March 24th, 2009 | 4 comments SouthWest rap elevates the brand Saw a fabulous YouTube video the other day, where a Southwest airlines attendant delivered the pre-take-off welcome and safety instructions via an entertaining rap. Zillions of blog posts. See it here.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

Single Grain

NOVEMBER 11, 2019

Gartner predicts that by 2020, around 30% of companies will be using machine learning and AI in at least one of their sales processes. Tools like Cortex help brands determine the perfect time to post anything on Instagram, Facebook and other social media platforms based on analysis of hundreds of thousands of profiles.

Marketing AI 76

Marketing AI Marketing Automation Services Work Management Paid Search Agency 76

SnapApp

DECEMBER 22, 2016

Recommended reading: 5 Essential Components of a Persona Profile. #27. From YouTube hacks to link building to how to get 30K visitors to your blog, Webris provides a unique mix of case studies and videos to help you improve your organic footprint. If you're looking for super actionable content, this place should be on your roadmap!

Marketing Analytics Tools 48

Marketing Analytics Tools Sales Management Top of Funnel Planning 48

Single Grain

DECEMBER 6, 2019

You can rent these R2-D2-like robots for $7 an hour – which is less expensive than a human security guard's wage: Just a couple years ago, Gartner analysts predicted that by 2020, AI technologies would be pervasive in almost every new software product and service – a prediction that Harvard Business Review seconded earlier in 2019.

Marketing AI 145

Marketing AI Paid Content Trends Enterprise Management 145