Sword and the Script | B2B
MAY 21, 2024
Gartner survey shows B2B marketing leaders divvy up ‘anemic’ marketing budgets, which are at the lowest levels in four years If it feels like your marketing budget is tight, you are not alone. Marketing budgets are at their lowest point since businesses slashed budgets following the pandemic.
nDash
DECEMBER 14, 2020
My job as a B2B SaaS & enterprise software content strategist is to wrangle brands into champions in the eyes of their audience—and my approach has worked. I believe my team outperformed all others at Gartner Digital Markets at Capterra because they were encouraged to stay curious, test new ideas, reflect, and iterate.
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accelerate agency
APRIL 12, 2023
Finding the right SaaS marketing strategy for your company may seem challenging, but in such a competitive environment, it’s crucial. It’s estimated that the total value of the worldwide SaaS market will hit $195 billion in 2023, up 17% from 2022. Data Source How is SaaS marketing different?
Onalytica B2B
JANUARY 8, 2019
I feel like the more I learn and do, the more I need to learn and do to keep up with great ideas and practices in B2B marketing. My very first professional job was an inside sales rep for a PC-based software company that sold developer tools in the early 90’s. There are so many incredibly smart and generous people I learn from.
ANNUITAS
APRIL 20, 2020
So why are marketing teams still not measuring content ROI? Businesses today spend about a third of their marketing budget on content , but nearly half aren’t measuring the ROI of their content, and even less consider their content performance as “very successful”. Proving content ROI will help get those budgets back up.
6sense
APRIL 13, 2016
“When Gartner first wrote about predictive lead scoring in August 2014, the practice was still in its early stages.” In their March Tech Go-to-Market report, Gartner notes that “predictive lead scoring is now a “must have” for B2B technology marketing leaders with high volumes of leads from inbound channels and events.”
Modern B2B
OCTOBER 11, 2019
The way budgets are spent in B2B marketing departments has evolved in the last decade, due entirely to the change in channels available to marketers, and the buyers they are trying to capture. Once the buyer has researched products or services online, they will feed back to the wider team. Getting the content right.
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