Remove Gartner Remove Linkedin Remove Resources Remove Youtube
article thumbnail

Welcome to the Distribution-First Era, Where Strategy Starts With Channels and Ends With ROI

Animalz blog

Think email newsletters, LinkedIn posts, or data reports. Gartner expects a decrease of 50% or more by 2028. The popularity of platforms such as LinkedIn, TikTok, and Substack has turned some audiences away from blogs. We’ve seen a shift since early 2023. SEO arms race. Shifting eyeballs. Gather conversion data.

article thumbnail

Harness First Party Social Intent Data to Accelerate Sales Pipelines with Oktopost’s Social Signals

Oktopost

In fact, Gartner research indicates that businesses employing intent data are twice as likely to achieve a 10% conversion rate at the top of the marketing funnel, compared to the standard 6% conversion rate without utilizing intent data. Recent findings indicate that leveraging intent data yields promising results.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

7 Digital Trends Defining B2B Social Media Marketing in 2024

sagefrog

According to the Gartner 2023 CMO Spend and Strategy Survey, marketing budgets have remained flat year-over-year at 9.1% This enhances the customer experience by providing swift and accurate information and frees up valuable human resources to focus on more complex and strategic aspects of social media engagement.

article thumbnail

Why we care about B2C marketing: A guide for marketers

Martech

YouTube, for example, provides a platform for marketers to create video content that drives consumers to online retailers. The pet product retailer Chewy, for instance, creates YouTube videos called Chewtorials that combine practical information with product tie-ins. Resources for leaning more about B2C. Click here to download!

article thumbnail

Top 3 Demand Gen Strategies of 2023 and Beyond

FunnelEnvy

This chart from Gartner will help you clarify and create content for your demand gen phase. The book Blue Ocean Strategy is one resource to help you think outside the box and craft a strong USP. However, social media creation and distribution are resource-intensive and time-consuming. Tailor your tactics to match your goals.

Demand 57
article thumbnail

Announcing: Top 25 Content Marketing Events You Need to Attend

nDash

Examples of this year’s speakers include Social Media Examiner’s founder, Michael Stelzner, leading YouTube strategist, Tim Schmoyer, and the Chief Content Officer at MarketingProfs, Ann Handley. Host: Gartner. LEADSCON 2022. When: March 21 – 23, 2022. Where: The Paris, Las Vegas. Host: Access Intelligence, LLC.

article thumbnail

3 Steps Financial Services Marketers Need to Take in 2020

Brandpoint

All companies should operate with integrity and trust even as they come under pressure from a swiftly evolving situation,” confirms one Gartner report. Twitter should be used for breaking information, LinkedIn for business updates, Facebook for consumer updates, and YouTube for video updates. Full use of social media.