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Harness First Party Social Intent Data to Accelerate Sales Pipelines with Oktopost’s Social Signals

Oktopost

In fact, Gartner research indicates that businesses employing intent data are twice as likely to achieve a 10% conversion rate at the top of the marketing funnel, compared to the standard 6% conversion rate without utilizing intent data. Do you want to learn more about Social Signals and how it can help accelerate your sales pipeline?

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Why VP Sales Leaders Need Social Media Engagement, Too

Oktopost

However there is another key responsibility a VP Sales should stay on top of that is often forgotten; Bridging the gap between sales and marketing, and communicating the need for using social engagement insight in the sales process. Lately, I’ve been able to speak with many VP Sales professionals. Sales needs marketing and vice versa.

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Why You Need to Revisit B2B Buyer Personas and ICPs

Marketing Interactions

The shifts can be subtle, such as: Buyers you used to engage on Twitter are now on TikTok. The person/role you used to primarily engage with is now removed from the evaluation process, only stepping in at decision time. Did you encounter obstacles you weren’t expecting during the buying process? Supply chain bottlenecks.

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A Complete Guide to Account-Based Marketing (ABM) For Marketers (Examples Included)

Pam Didner

Facebook Twitter LinkedIn Account-based marketing (ABM) has become a buzzword in recent years. According to the Clear and Complete Guide to Account-Based Marketing from Engagio , ABM is: “Strategic personalized marketing outreach and engagement with prospects at target accounts using close collaboration between sales and marketing.”

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Conversica Opens Office in London to Expand European Presence

Conversica

Specifically trained in skills to generate new interest, engage demand, and drive outreach pre-event, the AI Assistants communicate back-and-forth promptly, professionally and persistently, identifying the hot leads and handing them off to salespeople to generate more sales opportunities and increase revenue.

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Conversica Opens Office in London to Expand European Presence

Conversica

Specifically trained in skills to generate new interest, engage demand, and drive outreach pre-event, the AI Assistants communicate back-and-forth promptly, professionally and persistently, identifying the hot leads and handing them off to salespeople to generate more sales opportunities and increase revenue.

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Why A B2B, Account-Based, Marketing (ABM) Strategy Must Be A Priority

Hinge Marketing

For many, the ultimate goal is to help increase/improve opportunity engagement throughout their funnels or pipelines. This is where ABM can help. Focusing your messaging and selling will help your company or firm be more effective and is a key pillar of ABM. Some call this broaden approach “Account-Based Everything” or “ABX.”.