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Tired of Virtual Conferences? Check Out These 5 Professional Development Resources for Marketers

Marketing Insider Group

No one had neat workshops or helpful guides prepared on how to rearrange a strategy to account for a global pandemic. To do so, they need professional development avenues they can pursue at their own pace, not day-long webinar series that end with glassy eyes and notes that stopped shortly after lunch. . Self-Guided Training.

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The 6-Step Guide to Creating a Thought Leadership Content Program

Contently

The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate. Content marketing is the broad strategy for moving customers through a sales funnel from top to bottom using different kinds of information at the top, middle, and bottom to achieve different goals.

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A Day in the Life of a Content Strategist

Contently

Clearly, the strategy field is thriving, and plenty of people who used to promote themselves as marketers, writers, editors, etc. At Contently, our strategy team helps prospects and clients build the blueprint for connecting content to their business goals. Editors are working on upcoming webinars and copy for sales enablement assets.

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Social Media Events Calendar and Advice Guide

Convince & Convert

The social media events season is again upon us. It’s going to be an exciting Fall for me, as I hit the road to talk about The NOW Revolution and other aspects of social media and content marketing. I’m often asked what social media events I recommend. This is the hardest part of social media events programming.

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5 Lead Generation Techniques for Small Businesses in 2019

Adobe Experience Cloud Blog

What desires are you helping them to fulfill with what you offer? You can shoot simple videos for social media platforms right from your smartphone. Many small businesses rely on paid media to attract new customers. You can do this with discounts, prize draws, ebooks, and webinars. Don’t Neglect Traditional Media.

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The 2021 Guide To Virtual Conferences (And Why You Might Want to go Hybrid)

SpotMe Blog

Conferences tend to be larger events that can last days or weeks, depending on the purpose, as opposed to shorter events such as webinars. Exciting content such as virtual tours and workshops are also becoming common in the digital event world. In addition to conferences, other virtual event types include: Webinars. Trade shows.

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Top 5 Retail Customer Experience (CX) Strategies for 2020!

Martech Advisor

Retail brands are now witnessing an urgent need to relook at their customer experience (CX) strategies and tactics, as technology continues to disrupt B2C customer journeys, making them more dynamic and complex than ever. In this feature, we share our top five retail customer experience strategies for 2020. Table of Contents.