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5 Ways Generative AI Is a Game-Changer for Ecommerce

Salesforce Marketing Cloud

It’s also increasing productivity, conversions, and customer loyalty. This service will feel more comfortable due to the natural-language capabilities of generative AI, and can open new doors to customer loyalty. Want to clear out dead stock and make way for new merchandise? AI has been improving ecommerce for years.

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The latest marketplace updates you should know

ClickZ

Target promotes Lisa Roath to Executive Vice President and Chief Marketing Officer Lisa Roath previously served as Senior Vice President of food and beverage merchandising. Additionally, explore incorporating emerging brands into your product assortments to appeal to diverse customer segments and foster loyalty.

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Millennials vs. Gen Z: How Are They Different?

Salesforce Marketing Cloud

48% of Millennials visit stores to get merchandise immediately compared to 39% of Gen Z. According to Salesforce’s Connected Shopper report, 48% of Millennials said that one of their primary reasons to visit a store is to get merchandise immediately rather than wait for delivery, as compared to 39% of Gen Z.

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What Is Inventory Management? Real-Time Visibility and Other Techniques

Salesforce Marketing Cloud

Perfect the entire post-purchase customer experience Fulfill and deliver with these order management tips. Implement automated order processing systems, and maintain clear communication channels with your suppliers to ensure timely fulfillment of customer orders and avoid stockouts or delays. Here’s everything you need to know.

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Your Commerce Team Can Do More With Less – Our Research Shows How

Salesforce Marketing Cloud

Give them flexible payment and fulfillment options. Data from the State of Commerce report show that inflation and supply chain issues are driving the need for convenient, flexible payment and fulfillment options. Nearly all B2C sellers offer at least one type of fulfillment option currently or plan to within the next two years.

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U.S. Retailers Face Extra $223 Billion in Costs of Goods This Holiday Shopping Season, Salesforce Predicts

Salesforce Marketing Cloud

In fact, according to our Shopping Index data, the Average Selling Price (ASP) for merchandise in discretionary categories, such as apparel, footwear, and furniture, spiked by 11% over Q2 2020. Factories continue to be at risk of closing and many retailers are desperately seeking alternative plans to produce merchandise.

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5 Trends for Customer Marketing in Today’s Experience Economy

Martech Advisor

Earning customer loyalty is more challenging than ever in this age of global competition, constant brand messaging, and nearly instant gratification, writes, Julie Bustos, Senior VP of Marketing Innovation, The Lacek Group. Decades ago Clarence Francis, then CEO of General Foods, shared his strong feelings about loyalty.

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