Buzz Marketing for Technology

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Strategies For Interactive Marketing In A Recession by Josh Bernoff - Forrester Research

Buzz Marketing for Technology

Note: Site search accesskey is "S" Forrester: - Making Leaders Successful Every Day. About Forrester. Emerging Trends. If you are a registered Forrester client, please log in. About Forrester. Skip to global navigation. Skip to local navigation. Skip to main content. Skip to account links. Skip to footer.

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6 Things to Keep in Mind When Replatforming

Buzz Marketing for Technology

As the shelf life of ecommerce sites gets shorter, it becomes harder for marketers to balance the latest trends while maintaining a seamless customer experience. According to Forrester Research, 39% of surveyed companies see a drop in conversion rates after replatforming, while 44% note slower load times once a new platform goes live.

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The Perfect Storm in Customer Service

Buzz Marketing for Technology

The folks at Dell confided in me and said if they knew now and had the tools in place to listen to customer via social they could have spotted that trend before it hit the front page of the NY Times. Some trends in business may come and go but delivering a great customer experience will never go out of vogue. Email this to a friend?

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What’s your Social Media diet?

Buzz Marketing for Technology

I break out my reading by several meta-topics like Must Reads which is mostly keeping me up to date on things like Facebook because of my book and the new book coming out in November as well as B2B Marketing trends, Primary are blogs that I frequent such as the majors like Mashable and the individual blogs like Web Ink Now (plus a ton more), some personal (..)

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Grow Your Wiki

Buzz Marketing for Technology

technology trends. Digital Democracy. digitallearning. documentation. EDUCAUSE2006. encyclopedia. enterprise 2.0. Enterprise 2.0 conference. Enterprise Wiki. FASTForward '08. Federal Budget. friday flux. Gilbane Report. global city. Google Sites. governance. government. guest blogger. HigheredBlogCon. incentives. information management.

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It pays to provide Support with Social Media

Buzz Marketing for Technology

In a recent Forrester Report on “ Customer Experience Pays Off as Social Media reduces Obstacles for Real Change ” they have really nailed down the argument I have been making over the last year about why Support is the single best place to build your business case for Social Media. Every Industry!

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Text Messages Sent by Cellphone Finally Catch On in U.S. - WSJ.com

Buzz Marketing for Technology

billion in 2004, says Forrester Research Inc., says Charles Golvin, an analyst at Forrester. Despite the slow start, all the trend lines in the U.S. billion text messages were sent in the U.S. last December, the latest figures available, compared with 2.1 Revenue from text messaging is projected to grow to $4.3 Still, the U.S.

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