Buzz Marketing for Technology

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6 Things to Keep in Mind When Replatforming

Buzz Marketing for Technology

According to Forrester Research, 39% of surveyed companies see a drop in conversion rates after replatforming, while 44% note slower load times once a new platform goes live. Business Intelligence Testing demandware ecommerce Fit for Commerce Forrester Research hybris Multivariate Testing replatforming ROI' Think long-term.

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It’s Time For CMOs To Tap Into The Power Of Personalization

Buzz Marketing for Technology

According to Forrester Research , U.S. A study by Forrester Research found that 45 percent of people on social networks have interacted with a brand through social media over the previous three months. But these metrics aren’t tied in any way to ROI and sales. Posted in eCommerce Optimization Personalization.

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Getting a customer is not the end goal it’s the middle

Buzz Marketing for Technology

In a recent speech by Josh Bernoff of Forrester Research at the ITSMA Marketing Leadership forum it occurred to me that customer acquisition is no longer an “end state” for marketers its somewhere in the middle. Social Customer Support delivers Strong ROI In a recent poll by the TSIA of firms. Let me explain …. Email this to a friend?

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B2B Marketing needs to Curate a Vibrant Community

Buzz Marketing for Technology

Related posts: B2B Marketing: Trust + Community = ROI Trust is not a new thing when it comes to. Getting a customer is not the end goal it’s the middle In a recent speech by Josh Bernoff of Forrester Research. Send this page to Print Friendly. Email this to a friend?

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Social Customer Support: AT&T is doing it Right!

Buzz Marketing for Technology

Related posts: Social Customer Support delivers Strong ROI In a recent poll by the TSIA of firms. It pays to provide Support with Social Media In a recent Forrester Report on “Customer Experience Pays Off. Share it on StumbleUpon. Share this on Reddit. Share this on FriendFeed.

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FOUND the ROI of Social Media for B2B Marketers!

Buzz Marketing for Technology

I think it is fair to say that Social Media has hit the mainstream these days but the big concern on every B2B Marketers mind has been where is the ROI? There is no wonder why they find it hard to find a strong ROI with that approach. Related posts: Social Customer Support delivers Strong ROI In a recent poll by the TSIA of firms.

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How To Create A Know-It-All Company - CIO.com - Business Technology Leadership

Buzz Marketing for Technology

Customer Case Study: 156 Percent ROI with HP. Forrester Wave: Service Desk Management Tools, Q2 2008. Read Forresters advice for deploying an enterprise mobile solution. Oxford International Modernizes Vehicle Order Management System for Leading European Automaker, an IBM Case Study. IT Best Practices and Business Alignment.